Account
Lowe Lintas wins creative mandate for Myntra.com
MUMBAI: Myntra.com, India’s largest fashion e-tailer has appointed Lowe Lintas as its communications partner. The decision to appoint Lowe Lintas is seen as a significant step towards Myntra’s goal of becoming a $1 billion company by 2016. While the brand has been working with creative shops on project basis so far, there was no incumbent agency on retainership before it roped in Lowe Lintas.
Speaking on the announcement, Vikas Ahuja, Chief Marketing Officer, Myntra said, “Lowe’s work speaks for itself – with strong examples of engaging, clutter-breaking communication campaigns across industries. Their team brings great chemistry and zest for success and we are delighted to have them on board as our partners, to take brand Myntra to greater heights.”
For Lowe Lintas, Myntra comes as a significant addition to their already existing roster of some leading clients in the South India which include Tanishq, Britannia, Sonata, Fastrack, MRF, Diamler Benz, Bharat Matrimony, Future Group, Flying Machine, Tata Tea etc.
GV Krishnan, Executive Director, Lowe Lintas said “E-commerce is the category of the future and is growing at a phenomenal pace. What excites us about Myntra is their vision and leadership in the fashion category. We are delighted to partner and meet their ambition to be a billion dollar business in 2 years. We wish to create fandom for Myntra and make the brand endearing, aspirational and yet inclusive to all its consumers.”
Joseph George, CEO, Lowe Lintas summed it up quite succinctly. He said “The company and category they operate in are both future facing. They are a great bunch of guys and we’re absolutely thrilled to partner with them in their journey.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
