Ad Campaigns
Lowe Lintas unveils latest campaign ‘Be Your Best You’ with Rahul Bose & Ishaan Khatter
Mumbai: HP India on Monday announced the launch of its latest range of HP Spectre laptops with a multi-film campaign.
Conceptualised by Lowe Lintas Delhi, the campaign aims to appeal to professionals, both young and experienced, enticing them with the laptops’ intelligent technology and new smart features.
The new HP Spectre comes loaded with intelligent AI-powered features, such as gesture control, auto framing, and glam cam. Lowe Lintas creates entertaining situations through the new films to highlight these three key features. Each film highlights how the end user benefits from these smart features in a relevant yet appealing manner.
Talking about the campaign, HP India chief marketing officer Prashant Jain said, “The AI-based features of the new HP Spectre line-up are designed to help you thrive in today’s hybrid world. The campaign brings to life three truly unique features. We hope to inspire everyone to “Be Your Best You” as you navigate seamlessly across the hybrid environment.”
The films show an interplay between two start-up business partners who are poles apart but are always looking to create the best version of themselves. The situations involve conversations between the two characters – Ravi (Rahul Bose) and Kunal (Ishaan Khatter) – with simple interactions that ease into a technical benefit for a reveal at the end of each of the films. The conversations revolve around a senior, experienced businessman and a young, tech-friendly entrepreneur who introduces a smarter way of making perfect presentations using the HP Spectre.
The sarcastic and witty banter between the characters, which leads to each feature reveal, keeps the films light, special, and yet slightly professional. Despite the light-hearted tone of the films, it remains aspirational and premium to draw in the right target audience of professionals. In a never-seen-before pairing, Ishaan Khatter and Rahul Bose fit the roles perfectly with their sense of humour and comic timing.
Sharing more sights about the campaign, Lowe Lintas regional creative officer Vasudha Misra said, “Sometimes all it takes is going back to basics. Make the product the focal point of the communication. And that is just what we did. To this mix, Sidhant Mago added characters that are steeped in modern folklore – startup founders. And finally, the casting took these films to the next level.”
The integrated campaign is now live across social media and offline media with an extension of the same message across different platforms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
