Conceptualised by Social Panga, The integrated campaign has been executed by The Yellow Shutter.
Dettol aims to create a niche for itself in the cuts and wounds segment.
BL Agro is also running a contest called #NourishTunkiMunki on all its social media handles.
The campaign highlights built-in layers of protection on WhatsApp.
The integrated campaign is now live across social media and offline media.
