MAM
Lowe Lintas creates Fastrack’s new ad campaign
MUMBAI: Fastrack, the youth fashion brand, has launched a new ad campaign -“Blame Fastrack and Move On” that has been created by Lowe Lintas.
The objective of the campaign is to redirect the blame that the youth of today face from everyone around them. It is targeted to youth of 18-24 years of age.
Fastrack marketing head Simeran Bhasin said, “The TVC appeals to the youth of today who are aggressive and passionate and ultimately lead to a better brand connect. The Blame Fastrack campaign draws inspiration the youth of today and hopes to liberate them from the pre decided moral rules of the society.”
The company plans to roll out a total of three commercials. The subsequent two TVCs are for watches and sunglasses and will be launched in the coming months.
Talking about the brief that was given to the agency Lowe Lintas executive creative director Akash Das said, “The youth today are the most blamed lot for things that they do or don‘t. Constantly persecuted by parents, teachers, politicians, moral police, girlfriends, boyfriends, it‘s certainly a difficult age to be. Fastrack with its latest proposition offers to take the monkey of their back. Need an â€?excuse‘? Blame Fastrack. Move on.”
The TVCs use a high energy track by an American alternative rock band, Cake – Short Skirt/Long Jacket. “The track lends the TVC a high energy vibe and the lyrics help establish the image of the Fastrack girl,” Das said.
Blame Fastrack is being amplified on the digital media as well. “Social media is the best way to connect and interact with the youth. An extensive twitter and Facebook plan is being put in place to make Blame Fastrack a part of youth pop-culture,” Bhasin said.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
