MAM
Lowe Lintas and Partners sign on over 100 new businesses in 15 months
MUMBAI: In a year that was relatively sluggish for the industry, Lowe Lintas and Partners announced today that they registeredover 100 business wins in the past 15 months. These wins have come across its 7 divisions and 9 offices in India.
Joseph George (Joe), Chief Executive Officer – Lowe Lintas and Partners says, “2013was the culmination of an aggressive 3 year New Business plan that was put in place in early 2011; resulting in us, signing up upward of 300 new businesses in this period.Fantastic work leading to in-market success of our existing brandshas played a disproportionate role in helping us earn the confidence of new clients.I have always believed that doing well on Existing business is the best strategyto acquire New business”
Some of the clients acquired in this period include Hero Motocorp, myntra.com, STAR TV, OLX, Heinz, Bharat Matrimony, Onida, Expedia, bookmyshow, Milma, Coir Board, Bharat Benz, Max Bupa, Finolex, Gyproc, Apollo Hospitals, Wockhardt, Bharat Forge, MCX, Heinz, Rajasthan Tourism, Nutricia, Mahanagar Gas, Dr. Reddy’s Labs among many others…
Lowe Lintas and Partners, IPG’s largest operation in India,partnersabout 250 clients. Some of whom, amongst India’s most successful and marketing savvy companies–Aditya Birla Group, Arvind Brands, Axis, Britannia, Croma, Dabur, DLF, Essar, Future Group, Godrej, Havell’s, Hindustan Unilever, ICICI, ITC, Johnson & Johnson, Maruti, Micromax, MRF, Nestle, Croma, Tata Tea, Tanishq, Times Group, Videocon to name a few.
OpineAmer Jaleel and Arun Iyer, National Creative Directors at Lowe Lintas – “The agency has put out the best body of work in the industry; now for 2 years in a row. So while 100 or 300 is a statistic that we are certainly very happy about, what is even more gratifying,is that the infectious energy ofthese wins are spurring on all of us to deliver even better work”
Lowe Lintas and Partnershas traditionally been a strong player in advertising; but in recent times, its divisions outside of advertising have been significant contributors to business growth. A reasonable chunk of the over 100 wins have been accounted for, by LinOpinion-Golin Harris (Public Relations), LinEngage (Activation), dCell ( Design ), LinTeractive-Interactive Avenues and LinHealth-ICC (Healthcare Marketing)
Some of the clients acquired in this period by the “non-advertising” divisions include Shapoorji Group, Brylcreem, Bru Coffee, Haldiram’s, Abbot India, Piramal, Mattel Toys, Tata Asset Management, Supermax, Wadhawa Group, NEC India, Herbalife, INOX, G.M. Pens, VST Industries, Govt of Netherlands, Onida, Sony Max, Bangalore Literature Festival among many others..
Vikas Mehta, Chief Marketing Officer – Lowe Lintas and Partners said, “For the past year or so, we’ve gone about client acquisition as a group in a lot more orchestrated manner. It’s heartening to see our divisions like PR, Activation, Digital and Healthcare firing too.The investments we made through partnerships like Interactive Avenues and Golin Harris have shown results and we would like to make further and faster strides in that direction.”
Joseph George concludes “An often used metric byclients to evaluate apotential agency partner is the consistency with which itkeeps putting out work that impactsbonding, buzz and business results. And most new prospects find us doing rather well on that count…”
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
