Ad Campaigns
Love Depot unveils #SteamySatisfactionInEveryHome campaign
Mumbai: Love Depot, an Indian superstore for sexual pleasure products, is celebrating two years with its latest campaign #SteamySatisfactionInEveryHome. Since its launch in 2022, Love Depot has been on a mission to bring pleasure into the everyday lives of individuals and couples across the country. As part of the TTK family, known for household names like Skore Condoms, Prestige Appliances, Eva, Woodwards Gripe Ware, and more.
Love Depot’s latest campaign, #SteamySatisfactionInEveryHome, aims to normalise conversations about intimacy in India. Using the pressure cooker—a staple in every Indian kitchen—as a creative metaphor, taking viewers through a journey of pleasure. With this campaign, Love Depot strengthens its mission to democratise pleasure, bringing it into every home.
As Love Depot reflects on the past two years, the brand has observed people across India welcoming intimate wellness in ways that are both surprising and exciting.
Bangalore and Mumbai: The pleasure cities
Bangalore and Mumbai stand out as key markets for Love Depot, with Bangalore leading in orders for tech-driven pleasure products, particularly app-controlled devices, reflecting the city’s tech-savvy nature. Meanwhile, Mumbai leads with the highest demand for massagers and lubes, indicating a strong preference for smooth and comfortable experiences. These trends not only highlight the strong demand for intimate wellness products in these cities but also position Bangalore and Mumbai as central hubs for pleasure in India.
Lucknow leads the pleasure chart
Lucknow has emerged as the fastest-growing market in India’s intimate wellness industry. The city has shown remarkable growth and continues to be a rising star in the purchase of pleasure products. This trend marks a seismic shift in attitudes, with residents of Lucknow enveloping intimacy with enthusiasm, giving way to a broader change in cultural norms across India.
Couples are exploring more: 60 per cent increase in shared pleasure products
Couples in India are breaking down barriers in terms of owning shared pleasure, with sales of couple’s toys soaring by 60 per cent in the past two years. Massagers, rings and lubes are flying off the shelves, exhibiting an interest towards mutual exploration and shared experiences. This data showcases the progressing dynamics of relationships, where couples are becoming more open and eager to explore new avenues of pleasure together but are also placing greater emphasis on caring for each other’s pleasure and satisfaction.
TTK Healthcare Sr deputy general manager – digital & e-commerce, CPD – Arjun Siva remarked on the milestone, “As we celebrate two incredible years of Love Depot, we are grateful to our customers and partners for their trust and support. Our journey has been driven by our aim to normalise pleasure and make it accessible for everyone. What sets Love Depot apart is our wide selection at great prices. We have curated a collection of best global brands along with trusted homegrown brands like Skore, MsChief and others. We strive towards a superlative customer experience by providing pleasure products across price points, for all preferences, tied together by a discreet shopping experience, be it shipping or payments. This category is just opening up in India and we look forward to driving this growth.”
With a wide assortment of products across categories, Love Depot caters to individuals across all genders and sexual orientations. The store features products from across the globe and from countries like the USA, Canada, Germany, Japan, China, and Austria. These include internationally celebrated brands such as Satisfyer, plusOne, Honey Play Box, Le Wand, We Vibe, Je Joue, alongside TTK Healthcare’s own brands Skore and MsChief.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
