Ad Campaigns
Los Angeles Tourism partners with Sonam Kapoor in new campaign
MUMBAI: Los Angeles is no stranger to star power, so when it came time to showcase the city’s thriving arts and culture, culinary, sports and hotel scenes to Indian travelers, Los Angeles Tourism looked no further than one of India’s favourite couples, Sonam Kapoor and Anand Ahuja. The destination has featured the duo in its latest digital marketing campaign.
Tapping into Sonam and Anand’s passion for reading, vegan cuisine, the film industry, basketball, art, and more, the four-episode campaign shows them visiting the legendary Los Angeles County Museum of Art, experiencing the one-of-a-kind Warner Bros. Studio Tour Hollywood, tasting Chef Esdras Ochoa’s famous vegan tacos at Salazar and vibing at the hot Hollywood Roosevelt Hotel. Paid content will run on Facebook and through a partnership with Times of India, while Sonam will also be posting content on her social media accounts.
Los Angeles Tourism began investing in travel trade efforts in India back in 2016 and consumer marketing efforts began in 2017. In 2018, the city welcomed more than 130,000 visitors from India, a 5.1 per cent year-over-year increase. On average, Indian travellers spend 8.6 nights in Los Angeles with research indicating sightseeing (95per cent), shopping (77per cent) and art galleries & museums (37per cent) as top preference.
The destination aims to grow its share of visitors from India and will undertake continued trade and consumer marketing initiatives throughout 2019 to include thematic familiarisation tours, trainings and more.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
