MAM
L’Oréal scales up sustainability goals with new announcement
MUMBAI: Global Cosmetic major L’Oréal has announced the realization of the first cosmetic bottle made from plastic entirely recycled using Carbios’ enzymatic technology. The Group aims to start the production of the bottles based on this disruptive innovation in 2025.
Biotherm would be the first of the Group’s brands to launch a product in this bottle of the future, it said on Thursday.
The technology developed by Carbios, a pioneer in the development of biotech solutions for the recycling of PET (polyethylene terephthalate) plastics, paves the way for the manufacture of new products made from 100 per cent recycled materials produced using its enzymatic process. According to the company, it has the advantage of being suitable for all types of PET – clear, colored, opaque, and multilayer – and making these plastics infinitely recyclable.
L’Oréal Packaging and Development director Jacques Playe said: “We have been working with Carbios since 2017 to develop this first bottle made from PET derived from enzymatic recycling technology, an alternative to mechanical recycling. We are pleased to announce the feasibility of these bottles in a pilot phase and are delighted to be in a position to create the packaging of the future with our partners. This is a promising innovation for the years to come that demonstrates our commitment to bring to market more environmentally friendly packaging and which is part of a circularity initiative begun more than 15 years ago”.
Biotherm Global Brand president Giulio Bergamaschi noted: “We are delighted to be the first beauty brand to realize a completely recycled bottle using plastic from Carbios’ disruptive technology”.
L’Oréal set up a consortium with Carbios in 2017, which Nestlé Waters, PepsiCo, and Suntory Beverage & Food Europe have since joined. In 2019, L’Oréal invested in Carbios via its venture capital fund BOLD – Business Opportunities for L’Oréal Development.
With “L’Oréal for the Future”, L’Oréal’s new sustainability programme for 2030, the Group has taken a step further towards the transformation of its business and has set ambitious new objectives, particularly in the area of packaging. It aims to have 100 per cent of its plastic packaging as refillable, reusable, recyclable, or compostable by 2025, 100 per cent of its plastic packaging to be derived from recycled materials or biosourced by 2030.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
