Ad Campaigns
L’Oréal Paris launches Panorama Mascara in India with CGI OOH campaign
Mumbai: L’Oréal Paris proudly showcases its revolutionary CGI out-of-home (OOH) campaign, ‘See Life in Panorama,’ starring global icon Kendall Jenner. This innovative creative is a part of the larger launch campaign of the much-anticipated Panorama Mascara in India, a global bestseller that makes eyes appear up to 1.4 times bigger.
The ‘See Life in Panorama’ campaign highlights the product’s promise of bigger-looking eyes by taking over larger-than-life touchpoints! This innovative CGI is integrated on a cluster of billboards at vibrant neighborhood of Bandra Turner Road followed by other physical billboard displays in other prominent locations in Mumbai such as Worli Sea Link, Juhu Tara Road, & Goregaon West driving strong cues of luxury.
The CGI aims to bring out the concept in a way that is larger than life itself, a one-of-its-kind, phygital integration with an actual physical billboard enhanced through digital amplification. This concept is strongly based on reaction that CGI video leaves viewers questioning, “Was it real?”
This OOH campaign vividly illustrates the mascara’s advanced formula that captures every lash, ensuring they are beautifully coated and defined. Enhanced with L’Oréal Paris’ exclusive five per cent STRETCHFLEX COMPLEX technology, the campaign emphasizes the product’s ability to volumize every lash for a fully fanned-out, panoramic effect.
Conceptualised and executed by Tonic Worldwide & Posterscope India, the CGI OOH campaign is a visual feast that brings the Panorama Mascara to life in a spectacular way.
L’Oréal Paris India’s general manager Dario Zizzi expressed his excitement, stating, “We are thrilled to unveil this innovative OOH campaign to launch the gold-star Panorama Mascara in India. Panorama Mascara, all wrapped in its glossy gold packaging is here to give a luxurious experience to all our consumers, with every coat. With the launch of this campaign, we aim to set new benchmarks for product & marketing innovation because we believe – you’re worth it!”
Experience the magic of the ‘See Life in Panorama’ campaign at Turner Road in Bandra, Mumbai, and discover more about this exciting new mascara offering, now available in India.
Panorama Mascara by L’Oréal Paris, priced at Rs 999, is available to shop at e-commerce platforms like Nykaa, Myntra and modern trade counters like Lifestyle, Shoppers Stop & Nykaa on Trend.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
