MAM
L’Oréal India appoints Raagjeet Garg as director – consumer products division
Mumbai: L’Oréal India has announced the appointment of Raagjeet Garg as director – consumer products division (CPD). He will take over from Pankaj Sharma, who has been elevated to managing director – consumer products division, L’Oréal Australia and New Zealand.
In his new role, Raagjeet will be responsible for the accelerated growth of L’Oréal India CPD which houses L’Oréal Paris, Garnier, Maybelline New York, and NYX Professional Makeup. He will lead the company’s initiatives on market growth strategies such as developing innovative product offerings, ensuring effective marketing and distribution, delivering on both valorisation and democratisation missions.
Commenting on the appointment, L’Oréal India MD Aseem Kaushik said, “I am delighted to welcome back Raagjeet as Director, Consumer Products Division in India. His marketing and business prowess will strengthen our vision to be India’s beauty advisor. Raagjeet brings a pioneering spirit and data driven mindset that will support the transformation of L’Oréal India into a leading Beauty Tech company.
Over the last four years, Pankaj Sharma has played a vital role in shaping our strategic omni-channel direction and growth of our consumer products’ portfolio. He has a proven track record of leading teams to provide exceptional innovation and experiences for our consumers. We wish him success in his new assignment.”
Raagjeet has over 20 years of experience in personal care and beauty. He joined L’Oréal in May 2009, and successfully launched Garnier Men in India. Subsequently, went on to lead L’Oréal Paris in India where he developed the Ecommerce business for the brand, ensuring a double-digit growth through his tenure. Raagjeet had a stint with L’Oréal Australia in 2019 as the L’Oréal Paris General Manager and then moved to L’Oréal Vietnam as the business head – consumer products division.
L’Oréal India director – consumer products division Raagjeet Garg said, “India is where I began my career with the L’Oréal Groupe and I’m happy to be back. It is an exciting time to be here, given the growing possibilities of the Indian beauty industry. There is a strong consumption need for science backed and sustainable innovations. As I take on this role, I look forward to elevating standards, inspire trust, and redefine possibilities in the ever-evolving landscape of beauty in India.”
MAM
IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
