Brands
L’Oréal bolsters India’s product portfolio – adds L’Oréal Dermatological Beauty (LDB)
Mumbai: L’Oréal today announced the launch of its dermatological division in India venturing into the dynamic Indian dermocosmetic market. This marks a significant step in the company’s continuous commitment to creating the beauty that moves the world. L’Oréal Dermatological Beauty (LDB) will start its journey in India with CeraVe, the #1 Dermatologist Recommended Skincare Brand in the US.
“We are thrilled to launch L’Oréal Dermatological Beauty (LDB) division for Indian dermatologists, patients, and consumers. We believe that everyone deserves access to expert dermatological care and effective skincare solutions; this is particularly relevant to India where the ratio of dermatologists to consumers is one of the lowest in the world (0.7 dermatologists to every 1,000 people). Skin health is the foundation of beauty, with LDB we aim to deliver on our promise to both Indian dermatologists and patients,” said L’Oréal India managing director Aseem Kaushik.
Globally, L’Oréal Dermatological Beauty partners with over 250,000 healthcare professionals, including leading dermatologists, to develop the most advanced solutions that can accompany patients in their skin health journey. These partnerships include enhancing product development, conducting clinical research, and providing education & training.
“L’Oréal Dermatological Beauty’s mission is to provide life-changing and sustainable dermatological solutions to all. Our aim is to bring this mission to life in India by bringing innovative products and cutting-edge technologies to Indian dermatologists, patients, and consumers. We have studied the needs and concerns of Indian patients and consumers, and we learned that they are increasingly demanding effective skin care products that are backed by science and recommended by healthcare professionals. The dermocosmetic market in India is estimated at ½ billion USD approximately but growing twice as fast as the beauty market. Our division is perfectly poised to enter this market and fulfill this demand because it is fuelled by strong L’Oréal Research expertise and a deep understanding of the evolving needs of dermatologists and consumers alike,” said L’Oréal India director – L’Oréal Dermatological Beauty Rami Itani.
CeraVe’s unique formula, developed with dermatologists, contains 3 Essential Ceramides that restore the skin’s natural barrier and MVE (Multivesicular Emulsion) technology, an exclusive delivery system that provides long-lasting hydration. CeraVe has a comprehensive portfolio from gentle cleansers to moisturizers and specialized treatments, which offer clinically proven solutions that cater to various skin concerns. CeraVe’s efficacy is clinically proven on Indian skin as the moisturizing cream has been tested on mild to moderate cases of atopic dermatitis as well.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
