Brands
Loom with a View Huts and Looms Chase Rs 3 crore dream
Handloom brand seeks Rs 3 crore for 10 per cent as tycoons stitch joint deal.
MUMBAI: In a room usually ruled by margins and multiples, this week it was the loom that did the talking. On Amazon MX Player’s Bharat Ke Super Founders, the spotlight shifted from spreadsheets to spinning wheels as Huts and Looms, founded by Jaya and Toofaan, made a pitch that was less about fast fashion and more about lasting legacy. Their question was simple yet powerful: can Indian handloom scale without surrendering its soul? Seeking Rs 3 crore for a 10 per cent equity stake, the founders presented a weaver-first model built on direct collaboration and fair wages. At a time when Indian textiles are celebrated globally but artisans often remain underpaid and underutilised, Huts and Looms positioned craft not as sentimental nostalgia, but as serious business.
The pitch struck a chord.
Ankur Mittal stepped in with an offer of Rs 50 lakh for 5 per cent equity, advising the founders to delay their planned kidswear expansion, a suggestion Sharad supported. Shivam Mishra followed with Rs 10 lakh for 1 per cent, while the Market joined in withRs 15 lakh for 1.5 per cent equity. Rather than a single sweeping cheque, the brand attracted a stitched-together show of faith, with multiple investors backing the vision collectively.
The confidence isn’t just theoretical. Huts and Looms has already found space on major cultural platforms, featuring in movie productions and even at Anant Ambani’s wedding, proof that traditional craft can command centre stage without losing authenticity.
Hosted and mentored by Suniel Shetty, Bharat Ke Super Founders continues to champion businesses where purpose and profit sit side by side. This episode served as a reminder that sometimes, the strongest threads in business are the ones woven with intent.
The series streams exclusively on Amazon MX Player, with new episodes dropping every Friday and Saturday across the MX Player app, the Amazon shopping app, Prime Video, Fire TV and connected devices.
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
