Brands
Loom with a View Huts and Looms Chase Rs 3 crore dream
Handloom brand seeks Rs 3 crore for 10 per cent as tycoons stitch joint deal.
MUMBAI: In a room usually ruled by margins and multiples, this week it was the loom that did the talking. On Amazon MX Player’s Bharat Ke Super Founders, the spotlight shifted from spreadsheets to spinning wheels as Huts and Looms, founded by Jaya and Toofaan, made a pitch that was less about fast fashion and more about lasting legacy. Their question was simple yet powerful: can Indian handloom scale without surrendering its soul? Seeking Rs 3 crore for a 10 per cent equity stake, the founders presented a weaver-first model built on direct collaboration and fair wages. At a time when Indian textiles are celebrated globally but artisans often remain underpaid and underutilised, Huts and Looms positioned craft not as sentimental nostalgia, but as serious business.
The pitch struck a chord.
Ankur Mittal stepped in with an offer of Rs 50 lakh for 5 per cent equity, advising the founders to delay their planned kidswear expansion, a suggestion Sharad supported. Shivam Mishra followed with Rs 10 lakh for 1 per cent, while the Market joined in withRs 15 lakh for 1.5 per cent equity. Rather than a single sweeping cheque, the brand attracted a stitched-together show of faith, with multiple investors backing the vision collectively.
The confidence isn’t just theoretical. Huts and Looms has already found space on major cultural platforms, featuring in movie productions and even at Anant Ambani’s wedding, proof that traditional craft can command centre stage without losing authenticity.
Hosted and mentored by Suniel Shetty, Bharat Ke Super Founders continues to champion businesses where purpose and profit sit side by side. This episode served as a reminder that sometimes, the strongest threads in business are the ones woven with intent.
The series streams exclusively on Amazon MX Player, with new episodes dropping every Friday and Saturday across the MX Player app, the Amazon shopping app, Prime Video, Fire TV and connected devices.
