AD Agencies
Logitech hands digital mandate to Grapes Digital
MUMBAI: Digital and marketing agency, Grapes Digital, has bagged the entire portfolio of integrated marketing communication for Logitech, India.
The strategic partnership will see Grapes Digital, playing a pivotal role in conceptualising multi-dimensional communication strategies, digital, creative, media buying along with brand management for Logitech.
The mandate was awarded to them after a multi-agency pitch.
Grapes Digital founder Himanshu Arya says, “We are truly honoured to have Logitech, India onboard. By pushing the barriers of innovation, our focus has always been on exceeding our client’s expectation. We are hopeful that with our core pillars, content, media and digital, we will be able to create a comprehensive digital package and drive growth for Logitech, India across new-age channels.”
The agency offers varied digital service like digital strategy and planning, digital content, creative – user experience, design and content, website/app design and development, social media marketing, search engine optimisation, experiential technology marketing, digital media – planning and buying, performance media – planning and buying and influencer marketing.
AD Agencies
Omnicom Advertising names Ellie Brocklehurst chief growth and marketing officer for Asia
The former TBWA Asia marketing chief returns from maternity leave with an ambitious mandate to make Omnicom the most sought-after network in the region.
NEW YORK: Ellie Brocklehurst is back, and she is not easing herself in gently. Omnicom Advertising has appointed Brocklehurst as chief growth and marketing officer for Asia, a role that puts her in charge of growth and marketing initiatives across the network’s three flagship agencies: BBDO, McCann and TBWA. Her brief is to sharpen existing capabilities while identifying new avenues for expansion across the region.
Brocklehurst brings a career that has moved steadily upward through some of the industry’s most recognisable names. She began at Source Music before moving through Exposure Public Relations and Marketing, Taurus Marketing and LEWIS Global Communications. She then joined BBDO Worldwide as communications manager for the Asia group, rising to regional communications director for Asia. At Wunderman Thompson, she served as head of marketing and PR for APAC before being elevated to APAC growth marketing lead, where she worked closely with local management teams on client expansion strategies, new business acquisition and brand building. Most recently, she served as chief marketing officer at TBWA\Asia.
Brocklehurst, who is returning from maternity leave, was characteristically direct about what she intends to do with the opportunity. “Transitioning back from my final maternity leave is a significant personal milestone,” she said. “While it’s the end of one era at home, it marks the beginning of an ambitious new one professionally.” She left little doubt about the scale of her ambition. “I’m stepping into this role with a clear mission: to make Omnicom Advertising the most awarded, revered, and sought-after agency network in Asia.”
In a region where agency networks are jostling hard for creative dominance and client loyalty, that is a target worth watching. Brocklehurst has spent two decades learning exactly how this game is played. Now she gets to set the rules.
