Meta hires Srinivas Rao Vishnubhotla to power Ray-Ban smart glasses push in India

MUMBAI: Meta has tapped seasoned consumer-tech hand Srinivas Rao Vishnubhotla to drive retail sales for its Ray-Ban Meta AI smart glasses in India, betting big on the fusion of fashion and futuristic hardware.

Vishnubhotla brings over two decades of leadership experience across global multinationals, most recently as country head and director at logitech. There he scaled revenues fivefold in a decade, built deep B2C and B2B channels, and helped establish gaming as a breakout growth engine. His stint also saw a vast distribution network of more than 25,000 partners span 750 cities across South Asia, while online giants and large-format retailers widened the brand’s reach.

Earlier, as part of reliance retail’s founding team, he helped launch and expand reliance digital, shaping India’s early modern retail boom.

Meta is betting his knack for turning big ideas into commercially viable ventures will help smart glasses find a home with India’s millennials and Gen Z. Vishnubhotla says he is passionate about building high-performance teams and creating immersive consumer experiences that delight and deliver.

The new role pairs his expertise in consumer behaviour, lifestyle tech and market expansion with Meta’s ambition to take wearables mainstream. Time for India to put on its smartest shades yet.