MAM
Logicserve Digital strengthens leadership team with multiple senior level appointments
MUMBAI: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, has onboarded Dhirendra Singh, Anshuman Misra, Shantanu Bhattacharyya, Priti Kende, Kaustav Mukerji and Ashwani Kumar to augment its capabilities across client servicing, creative, technology, campaign strategy, integrated marketing, and business development.
These multi-level leadership appointments align well with the company’s commitment to deliver best in class advisory and execution capabilities.
Commenting on the agency’s latest appointments, Logicserve Digital co-founder and CEO Prasad Shejale said, "The newly appointed leadership team will play an important role to drive the next phase of growth for Logicserve Digital. I believe this is the right time to scale up the business and bridge the gap between marketing and technological innovations through data-driven integrated digital marketing solutions. Our new team members will help us stay ahead of the curve with the skillset and expertise they bring to the table. We look forward to keep up the momentum by delivering the promise of quality work and helping our clients be ready for the surfeit of opportunities that are opening up due to growth in digital space.”
Dhirendra Singh has a rich experience of over 24 years in creative development, creative strategies, managing creative assets and out-of-the-box conceptualisation. His last stint was with JWT as VP – digital production.
Anshuman Misra is an alumnus of Symbiosis Institute of International Business and comes with an experience of over 22 years. In his previous roles, misra has worked as COO of Couponraja.in and has co-founded one of the world’s first Citizen Journalism powered Online News Portal, Merinews.com.
Shantanu Bhattacharyya comes with more than 20 years of experience across sectors including FMCG, media, home services, social enterprise, consumer durable in India and abroad. He has prior experience of working with brands including Eveready Industries, Godrej Consumer Products Limited, Radiocity 91.1 FM, Fever 104 FM, Beximco and Labournet Services.
Priti Kende is an IT professional with more than 20 years of experience. She has worked in various domains including banking, data warehousing, manufacturing, media & entertainment, etc. In her prior job roles, she has worked with companies including LTI, Mastek, and Kale Consultants.
Kaustav Mukerji comes with more than 13 years of experience dedicated to digital and integrated marketing. He began his career with Google as part of their founding team in Gurgaon. He has held multiple key positions across brand as well as agency side. In his previous roles, he has worked with companies like Bharti Airtel, Canara HSBC, GroupM, Omnicom Media Group, Starcom MediaVest Group and has managed brands across varied verticals.
Ashwani Kumar comes with over 9 years of experience in ad-tech. In his previous roles, he has managed the performance business portfolio for both domestic and overseas clients. He has a strong background of being a key media buyer and digital strategist for high revenue advertisers in India with great partner management capabilities.
MAM
Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
