The win comes after a multi-agency pitch as Sensodent pushes OTC growth in oral sensitivity care
The company has partnered with Big FM and Radio City in 59 cities.
Large brands are opting for localised campaigns.
Makes six key appointments as the firm gears up for next phase of growth
MUMBAI: Viacom18‘s Hindi general entertainment channel (GEC) Colors returned to the second position in the GEC hierarchy after four weeks, helped by the finale weekend of...