Ad Campaigns
Lodha groups’ ad campaign with Deepika Padukone
MUMBAI: Lodha Group has revealed an ad campaign with Deepika Padukone as the brand ambassador for its premium weekend home development, Lodha Belmondo. The campaign presents Deepika at her best and captured in various moods, enjoying her weekend on this plush property around a riverside Greg Norman golf course.
“Experienced #TheReserve at #Lodha Belmondo away from the hustle & bustle of Mumbai. My perfect #WeekendGetaway. One visit to Lodha Belmondo, and I was thoroughly impressed. It fits my active lifestyle perfectly – be it sports or leisure,” said Deepika Padukone.
This campaign depicts the luxury living experience bringing together the finest privileges of life. Speaking about her own experience shooting at Lodha Belmondo, Deepika said, “Although it was a hectic 2 days, I enjoyed it so much because it didn’t feel like I was working. It was more like enjoying 2 days of my weekend, experiencing this exclusive enclave… playing golf, relaxing at the spa, sitting by the river and watching a movie.” Deepika believes in working really hard but she also believes in giving herself time to unwind.
Located on the Mumbai-Pune expressway, this exclusive enclave is a short pleasure drive from both Mumbai and Pune, ensuring an enjoyable stay every weekend. Lodha Belmondo will be a home where residents can go relax, play a game of golf, spend some quality family time by the riverside promenade, entertain friends and family over the weekends and indulge in outdoor sports; recharging and rejuvenating for the coming week.
This is a press release.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
