MAM
Lodestar UM retains number two position at EMVIES 2014
MUMBAI: It was a night of celebration and awards. And at the centre of it was Maxus, which won nine gold, six silver and three bronze trophies at the EMVIES 2014.
Maintaining the second position was Loadstar UM which bagged one gold and 13 silver trophies. On the win, Loadstar UM CEO Nandini Dias said, “It would have been nice to have been the media agency of the year, but many would say that I should be satisfied since we are way ahead of a lot of others. The good part is that no agency has had award winning work across so many diverse clients and categories.”
“We have Coca Cola, Microsoft , Mahindra , Amul , Tata Motors, Johnson and Johnson, Kansai Nerolac . In addition we have won in categories which are the toughest that is ‘strategy and research’ and ’analytics’. Unfortunately in digital space despite being digital agency of the year in IAMAI, in Emvies barring one none of the work got short listed,” she added.
This year saw 650 entries, of which 132 were shortlisted by 32 marketing and research professionals. Maxus got the highest number of shortlists with 27 entries, followed by Madison Media and Lodestar UM which got 23 shortlists each and Mindshare with 19 entries.
The ‘Best Media Client of the Year’ was bagged by Hindustan Unilever Limited (HUL) and Tata Global Beverages with 100 points each. While Tata Global Beverages won four gold and two silver medals and HUL bagged three gold, five silver and one bronze medal.
The fourth position for ‘Media Agency of the Year’ was jointly bagged by Madison Media Pinnacle and Madison Media Infinity with 70 points each, while PHD India stood at number five with 55 points.
The evening also the felicitation of the ‘Young Emvie of the Year’ which was won by DDB Mudramax chief youth marketer Samyak Chakrabarty for his Operation Black Dot, Clean and Clear, United Nations Young Changemakers Conclave and DDB Mudra Group Youth Report. As part of the prize, Chakrabarty has been given an all expense paid trip from Mumbai to Abu Dhabi as well as a free trip to Ferrari World.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
