LMG Kolkata wins Eveready media account

MUMBAI: Lintas Media Group (LMG) Kolkata has won Eveready Industries‘ Rs 200-250 million worth media account.

The mandate was awarded following a multi-agency pitch.

LMG COO NP Sathyamurthy said, “We will put our best foot forward to guarantee holistic approach for our new client.”

LMG had recently bagged the media duties of Bengal Shriram Hi-Tech City, Srei Infrastructure and National Jute Board. The total billing from these accounts is Rs 500 million.

Rediffusion Y&R handles the creative duties for Eveready.