MAM
Lintas Media Group bags OCL & Eden City’s media biz
MUMBAI: Lintas Media Group has won the media mandate for OCL and Eden City.
OCL is the flagship company of Dalmia Group and manufacturers Konark Cement while Eden City Maheshtala is one of the housing projects in South Kolkata.
The account will be serviced from the Kolkata office of the agency.
The businesses amount to a cumulative billing of over Rs 120 million, according to a source in the agency.
LMG EVP-Kolkata Mahesh Motwani said, “Kolkata is a market which is on the path of growth and we are very happy to associate with these reputed brands in the city. We value long term relationships and our growth comes from the continued growth of our clients.”
OCL deputy executive director – cement marketing SG Kedia said, “We were looking at a credible partner to help us in our pursuit to reach out to our consumers, but in a very targeted and planned manner. We were looking at multimedia capabilities and brand centric thoughts from our partners and Lintas Media Group demonstrated both the things well. We look forward to work closely with them and help our brand
reach success.”
Media Group at Kolkata also handles the media mandate for clients like Amul Hosiery, Eveready, PC Chandra, Tidewater, Khadims, Srei and La Opal.
