Ad Campaigns
L&K Saatchi & Saatchi unveils campaign for Zepto’s Bumrah-speed deliveries
Mumbai: Unveiling Zepto’s collaboration with pacer Jasprit Bumrah, L&K Saatchi & Saatchi has conceptualised a humorous three-part campaign, ‘Groceries delivered at Bumrah Speed’, which showcases Zepto’s speedy, consistent and precise deliveries, much like Bumrah’s deliveries on the field.
The latest campaign, strategically launched during the ongoing Cricket World Cup, follows the success of the agency’s earlier work for the brand, ‘Indian Stretchable Time’, one of the year’s most awarded campaigns, winning internationally at the One Show, Spikes and AdFest, as well as at Indian award shows like the Abby Awards and Kyoorius.
The campaign aims to build saliency and awareness of Zepto as the fastest grocery delivery service in the country.
L&K Saatchi & Saatchi Jt National creative director Kartik Smetacek said, “The campaign task was to position Zepto as the fastest delivery service. So, who better than Jasprit Bumrah to set the benchmark for speed? We were working within the 20-second format, so the films needed to be sharp, with minimum build-up yet maximum impact. I think it’s a job well done.”
Zepto chief growth officer Viral Jhaveri expressed, “Our partnership with Jasprit underscores our commitment to pushing boundaries, achieving perfection, and delivering with speed, consistency and precision.”
L&K Saatchi & Saatchi executive vice president Debarjyo Nandi added, “It is rare to have the business, brand and brand ambassador all delivering the brand’s core proposition seamlessly. Retain the humour, surprise and entertaining tonality, and we have a campaign that will not just build salience but create maximum impact in a highly cluttered season.”
The first film sees Bumrah flying a fighter jet while the other two place Bumrah at a blast-beat music concert and in a fast-paced news studio, where he pushes the boundaries of speed and positions Zepto as the platform of choice for lightning-fast deliveries.
The campaign is anchored on Disney+ Hotstar, the Zepto app, and other OTT and social media platforms. It will also include out-of-home advertising in all major cities where the brand operates.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
