Brands
Ralph Lauren Fragrances brings Polo 67 experience to Mumbai with Jasprit Bumrah
Cricketer joins creators and tastemakers as immersive fragrance pop-up opens
MUMBAI: It was a scent-sational affair in Mumbai as Ralph Lauren Fragrances celebrated the launch of its Polo 67 pop-up experience with a star-studded event featuring Jasprit Bumrah.
Held at Palladium Mall, the exclusive gathering marked the arrival of the brand’s latest immersive retail experience, designed to bring the world of Polo 67 to fragrance enthusiasts through a mix of sensory discovery and interactive engagement.
Bumrah, who serves as the India ambassador for Ralph Lauren Fragrances, made a special appearance at the event and led a guest list that included content creator Manav Chhabra, television personality Varun Sood and actor-model Manasvi Vashist, among other local tastemakers.
The event introduced guests to the energetic spirit of Polo 67, a fragrance inspired by ambition, confidence and passion. Visitors explored interactive olfactive installations and cricket-themed gaming experiences that connected the fragrance’s adventurous personality with the sporting world.
At the centre of the experience was Polo 67 Eau de Parfum, which combines notes of sweet pineapple, cedarwood and benzoin to create a warm and vibrant scent profile. Guests also had the opportunity to sample some of the brand’s best-known fragrances, including Polo Blue and Polo Red.
The Polo 67 pop-up experience will continue to welcome visitors at Oberoi Mall through 12 June 2026. Consumers can explore the fragrance collection, receive complimentary samples and access exclusive gift-with-purchase offers during the activation.
With cricket-inspired experiences, immersive fragrance storytelling and one of India’s biggest sporting stars in attendance, Ralph Lauren Fragrances has blended sport, style and scent into a memorable showcase for Polo 67.
