Brands
Lizol partners Vikas Khanna for healthy and germ-free kitchens
MUMBAI: Lizol from Reckitt Benckiser recently announced its campaign “Lizol Kitchen Healthy Kitchen” with Vikas Khanna an internationally acclaimed Indian chef as the face for its new Kitchen Power cleaner. The campaign aims to create awareness around the importance of having a germ-free kitchen and get India to make the right choice for a truly healthy life.
In a survey conducted by Incite, a strategic research consultancy, it was found that 98 per cent Indians are aware of the presence of germs throughout their homes along with the many threats they pose, however, 62 per cent who are concerned about these germs do not seek germ removal solutions to protect their families.
Out of those who chose to do something about it, 42 per cent use phenyl and detergents as general cleaning agents to deal with germs across different surfaces in the house.
Reckitt Benckiser South Asia Hygiene Home CMO marketing director Sukhleen Aneja said, “Women spend a lot of their time in the kitchen making sure they prepare a healthy meal for their family but are unaware of the invisible illness causing germs that lie around. Kitchen hygiene is a major concern in India and interestingly, research found that 100 per cent of kitchen cloths in India are heavily contaminated and was found to be the dirtiest item in Indian households. This encouraged us to develop a solution that gives 10 times better germ-protection against ordinary dish bar to ensure a healthier kitchen.”
“Vikas Khanna has been a key influencer in driving conversations around nutritious and healthy food around the globe and in India he is an epitome of culinary versatility with a huge fan following. We are delighted to have him as our partner in driving ‘Lizol Kitchen. Healthy Kitchen.’ campaign and ensuring a healthier living across all households,” he added.
Commenting on his association with the brand, Vikas Khanna said, “In India, we are seeing a major shift in people’s perception about nutrition intake and healthy food. While they are making healthier choices with their diet, enough attention is not being paid to the germs that exist on kitchen slabs, stoves, tiles, etc., which unintentionally find a way into the food we cook. Even the smallest oil stains are hotbeds of germs because of their sticky nature and a wet cloth wipe is not enough to protect your family from them.”
Lizol Kitchen Power Cleaner in its easy to use trigger format, will assist consumers to maintain a germ-free kitchen. With its strong degreasing abilities, that will enable today’s consumer to clean multiple surfaces including gas stove, tiles, kitchen slab and sink, chimney, shelves etc., conveniently with one easy swipe and no hard scrubbing.
Being a passionate and committed advocate of nutrition, Vikas Khanna, an internationally acclaimed chef has been constantly encouraging people to make healthier food choices. With this association, he will not only sensitise modern homemakers about the importance of a clean and healthy kitchen but also help them evaluate the cleanliness of their kitchens.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
