MAM
Liz Clarke joins Fabric as director of sales & business development
MUMBAI: Fabric, the entertainment industry’s powerhouse for data and operations solutions, has shaken up its sales and business development team by appointing Liz Clarke as director of sales and business development, EMEA. With over two decades of experience in media, entertainment, and post-production, Clarke is stepping in to steer Fabric’s growth strategy across the region, ensuring that media companies cut through the operational chaos and tap into new revenue streams with ease.
Fabric, fresh off its integration with Xytech, continues to redefine media management by consolidating workflows, from quote-to-invoice to project management and content metadata. In other words, it’s taking the industry’s messy backend and tidying it up into one smart, seamless platform. And Clarke, with her extensive expertise, is stepping in at precisely the right moment to help drive that transformation.
Before joining Fabric, Clarke served as EVP of strategy and development at Bitmax, where she championed business growth initiatives and streamlined workflows across international teams. Her journey has also included a pivotal role as VP of client operations at Mirriad, working with major broadcasters like Channel 4, Channel 5, RTE.ie, TF1, France Télévisions, Prosiebens, and RTL. Having previously held senior positions at Ascent Media, Deluxe, and Prime Focus Group, Clarke is no stranger to building and executing world-class media strategies.
Fabric CRO Kira Baca expressed enthusiasm for Clarke’s arrival, “We are thrilled to welcome Liz to Fabric. Her impressive industry expertise, incredible reputation, and proven ability to drive business growth align perfectly with our mission to help media companies scale and succeed. Liz’s leadership will be instrumental in expanding our footprint across EMEA, ensuring that more organisations can leverage Fabric’s solutions to meet their content goals.”
Fabric’s goal is simple but ambitious: unify media operations, streamline data, and help teams worldwide deliver seamless content experiences. The company’s solutions integrate operations and catalogue management, resource scheduling, data enrichment, and AI-powered workflow insights—effectively eliminating operational bottlenecks that have long plagued media companies.
According to Clarke, the opportunity to be part of this mission was too compelling to pass up. “Fabric is focused on providing solutions that deliver provable value, from simplifying and streamlining operations to maximising content revenue potential globally. I am excited to join the team and bring my experience in business development and sales, along with my understanding of the M&E industry, to drive growth across the EMEA region. I look forward to working with the teams to unlock new opportunities and enhance operational efficiencies with Fabric’s innovative solutions.”
With global digital ad spending projected to reach $667.6 billion in 2025, the demand for integrated, AI-driven media solutions has never been greater. The media landscape is shifting, and companies must adapt to stay relevant. Fabric’s integrated approach offers a competitive edge by eliminating inefficiencies, optimising workflows, and giving businesses a crystal-clear view of their content pipelines.
Fabric’s expansion into EMEA comes at a time when media companies are grappling with increasing operational complexity. As advertisers pour more dollars into programmatic and AI-driven content personalisation, Fabric’s solutions provide the agility needed to navigate this rapidly evolving landscape.
With Clarke leading the charge, expect Fabric to strengthen its presence across Europe, the middle east, and Africa, proving once again that smart, data-driven operations are the future of media management.
MAM
Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.
