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George Waterhouse joins Apple as live sports operations manager
Amazon and Bloomberg veteran brings nearly two decades of broadcast graft to Apple TV’s live sports push
LONDON: Apple has just poached a man who has spent the better part of his career making live broadcasts run without a hitch. George Waterhouse has joined Apple as broadcast operations manager, live sports, taking up the role in London and stepping straight into the Apple TV team’s push to deliver live sports to customers around the world.
Waterhouse arrives with a CV built almost entirely inside high pressure live environments. He describes himself as an experienced technical project specialist and operations manager with a track record across both live sports and news services, someone accustomed to leading and motivating teams across multiple regions, planning and coordinating technical projects, and operating everywhere from studio floors to live broadcast control rooms.
His most recent stint was at Amazon, where he spent close to seven years rising through the ranks. As technical operations manager for EMEA and the rest of the world from March 2021, he supported Prime Video Live Sports on its global productions, working alongside technical partners to bring the editorial vision to life, having earlier served as technical project manager from October 2019.
Before Amazon, Waterhouse spent over seven years at Bloomberg LP, working his way up from technical projects manager EMEA to EMEA broadcast operations manager, and before that cut his teeth as a master control operator and feeds and ingest operator in London. His broadcast education began even earlier, with stints at Channel 4 as quality control operator, transmission operator and studio runner, a short ingest assignment with the Olympic Broadcasting Service at the London 2012 Olympic Park, and a part-time turn as camera operator at the British Music Experience at The O2 Arena.
With a résumé spanning the Olympics, Bloomberg’s newsrooms and Amazon’s live sports machine, Waterhouse now turns his attention to Apple’s live sports ambitions, and judging by his track record, the chaos of live broadcast is exactly where he thrives.
