Ad Campaigns
Livpure associates with Flipkart for their digital campaign on Livpure Smart AC #ThinksLikeYou
MUMBAI: Livpure for the first time associates with Flipkart, the world’s largest e-commerce platform for their digital campaign on Livpure Smart AC #ThinksLikeYou. The film targets the millennials of today that are more inclined towards the use of smart technologies. From the house of Livpure, it brings for its consumers a campaign that shows that the Livpure ACs are embedded with Artificial Intelligence and Machine Learning, equipped with Wi-Fi and IoT.
The narrative of the campaign has a protagonist that focuses around using ‘smart’ and AI technology equipment in every situation and showcasing the importance of technology today. Through various scenarios, the protagonist when finally meets his friend, he is being introduced to Livpure Smart AC that is powered by HEKA technology. Aimed at creating awareness, the brand focuses on the features of the product that with one touch can make a difference in the lives of the users. With the tagline ‘Stay cool the smart way’ the brand’s objective is to give its consumers preferences as per their comfort and stay smart.
Keeping in mind the preference of the users, Livpure, India’s fastest growing water purifier brand enters into a new product category by launching India’s first future ready Smart Air Conditioner powered by HEKA technology that saves up to 40% energy. With a simple and interactive mobile app, the users can convert the mobile into remote access for operating AC from anywhere. By adaptive pairing with Alexa, Livpure Smart AC allows the users to operate effortlessly thorough voice command control.
The product is available on Flipkart in different price ranges starting from Rs 38,990 for 1 ton 3 star, Rs. 44990 for 1.5 ton 3 star and 52990 for 1.5 ton 5 star.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
