Ad Campaigns
Livon’s #ExpressInStyle challenges the norms this International Women’s Day
Mumbai: Livon, India’s hair serum brand, is breaking stereotypes this International Women’s Day with the launch of its digital campaign, Uncut with Livon – #ExpressInStyle. As a part of the brand’s unfiltered series, Uncut with Livon, delves into uncharted territory with a daring social experiment. The campaign questions stereotypes and societal bias on women’s appearance and hairstyles.
Conceptualised and created by Brand David and Team Marico, the campaign by Livon showcases a social experiment where four panellists, from different walks of life, are tasked with guessing professions of four women based on their hairstyles. The four women are Mira Erda (race car driver), Indulekha (singer and rapper), Rooparna (stay-at-home mom), and Mallica (finance news reporter).
The plot twist comes when the panel realizes that the four women have been privy to the judgements being passed on their appearances and professions. Little does the panel know that these women have defied traditional norms with their unconventional styles vis-à-vis their professions. Livon highlights this powerful moment, re-enforcing the need to break free from stereotypes and learnt biases on people’s appearances, in this case, based on unique, unconventional hairstyles.
Livon’s digital intellectual property, Uncut With Livon, serves as a platform for raw and unfiltered conversations around exiting stereotypes and societal judgments. It aims to empower women to #ExpressInStyle unapologetically via their unique styles and personalities which is a quality rooted in Livon’s DNA. The uncensored series is committed to challenge social conditioning in its episodes and upcoming series in the future.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
