MAM
Livguard launches #LeAaoGhar campaign to cheer for India this Cricket World Cup season
MUMBAI: Livguard, India’s fastest growing energy storage solution company dealing in automotive battery, inverter battery and solar panels has unveiled its latest campaign #LeAaoGhar to cheer team India. Since ICC Cricket World Cup is held every four years, every individual looks forward to the world’s most viewed sports event with enthusiasm and excitement of hoping to bring back the cup back home. Keeping this spirit amongst Indians high, the brand has taken an initiative of ensuring an interruption free viewing experience for the viewers to watch team India bring back the glory home through #LeAaoGhar campaign.
Through this short digital film, the brand focuses on the emotions of every Indian across varied walks of life, be it a school-going kid, an army officer or a corporate employee connected with their family (home) and reminiscing the moment spent with their loved ones. The film through different montages and visuals depict how students are eagerly waiting, employees leaving their office early and army men travelling back to the familiar comfort of their “Ghar”. All the instances showcase a common motive that is watching the World Cup together with their families back home. The campaign is novel in terms of concept, direction and storyboard and has been creatively planned with an objective that every Indian can have uninterrupted viewing of the World Cup and support team India in their objective to bring the cup back home after eight years.
As a part of World Cup campaign, Livguard is offering its consumers seamless viewing by giving a warranty extension by 8 months on purchasing inverters during this World Cup (31st May to 14th July, 2019). Also, the brand has taken initiative to tackle customer issues through call assistance on their toll free number (18001024138). With this offer, the customers can avail this service on any brand of inverter and inverter batteries during the World Cup season. If the customer’s problem cannot be resolved through the call assistance, a service executive from Livguard’s team will visit them wherever a service centre is located.
Commenting on supporting the team India at the World Cup 2019, Mr. Gurpreet Singh Bhatia, CEO, Livguard Energy Technologies Pvt Ltd. said, “Since the cricket fever is so high during the World Cup, we are delighted that we could contribute our bit through these initiatives. The campaign is designed keeping in mind the unity and enthusiasm that the nation bleeds during the World Cup. With #LeAaoGhar, we are supporting the spirit and fervor of every Indian towards encouraging team India to bring the cup home with pride.”
Brands
YFLO appoints Tania Nijhawan as president for 2026-27 term
Dentist-entrepreneur to lead women’s body amid rising focus on leadership
NEW DELHI: Young FICCI Ladies Organisation (YFLO), the women’s arm of FICCI, has appointed Tania Nijhawan as its president for the 2026-27 tenure, effective April 2026, at a time when conversations around women’s leadership in India are gaining fresh momentum.
A cosmetic and paediatric dentist with over 15 years of experience, Nijhawan is the founder of Udana Wellness, a multi-speciality clinic in Vasant Vihar known for its focus on advanced treatments and patient-centric care. She also serves as director at Nijhawan Group and is an active investor in start-ups across health, wellness and hospitality, including Nuts For Us.
Her academic credentials include advanced training from global institutions such as New York University, the University of Southern California and University College London, shaping her multidisciplinary approach across dentistry and wellness.
YFLO has long positioned itself as a platform for leadership, entrepreneurship and professional growth, bringing together women across industries to drive dialogue and collaboration. Under Nijhawan’s leadership, the organisation is expected to sharpen its focus on cross-sector engagement and meaningful, future-facing conversations.
Speaking on her appointment, Tania Nijhawan said, “YFLO has always stood for meaningful engagement and forward-thinking dialogue. I look forward to building a platform that not only encourages exchange of ideas but also actively supports emerging voices and creates opportunities for collaboration across sectors.”
She added, “The Women’s Reservation Bill, which seeks to reserve 33% of seats for women in the Lok Sabha and State Legislative Assemblies, is not just a policy shift, it is a generational opportunity. It acknowledges the urgent need for women to have a stronger voice in shaping the nation’s future. True progress lies not just in representation, but in enabling women to lead with agency, confidence and impact.”
As president, Nijhawan will focus on curated programming, high-impact industry conversations and initiatives that bring together women across disciplines. Her theme for the year, “Lead With Your Light,” signals a push towards purpose-led leadership and greater confidence among emerging voices.
Her appointment marks a new chapter for YFLO, one that aims to align leadership, enterprise and policy at a time when women’s voices are increasingly central to India’s growth story.
