Ad Campaigns
#LiveYourDreams, advises Panasonic
MUMBAI: Panasonic India Pvt Ltd, a consumer centric brand and leader in innovation, has launched its digital campaign #LiveYourDreams campaign. The campaign’s theme revolves around realizing one’s dreams and provides an opportunity to fulfil it by traveling the world.
#LiveYourDreams is a contest which gives a chance to six winners to go for an all-expense paid trip to their dream destination. The winners will receive a gratification of 3 night 4 days all expenses paid trip with a budget limit of one lakh along with Panasonic smartphone to capture their experience.
The campaign urges people to get off their desks and motivates them to work hard to accomplish their dreams and live. The song along with the video justifies the motive of inspiring people. The contest is conducted in two phases, to participate, participants need to register on www.liveyourdreams.club which will be open till 5 January 2017.
Panasonic India business head – mobility division Pankaj Rana said, “While we work hard in our lives, we miss out on small bits of happiness. The campaign will help the youth to unleash themselves from mundane work life and live their travel dreams.”
The campaign film ‘Kaagaz Ke Parindey’ has lyrics and visuals which can touch the heart of every millennial who dreams of traveling the world but isn’t able to because of the constraints of the corporate work life. The song sung by Siddharth Mahadevan inspires to spread wings and live your dreams.
The campaign has been conceptualized by Sociowash, a young marketing agency based in New Delhi and directed by Tejender Sharma of Gibbous Films.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
