Ad Campaigns
Lionsgate Play lights up your Christmas with these amazing hits!
Mumbai: Who knew Bruce Willis was just the Santa we needed this Christmas! Bringing to your screens the Hollywood legend’s infamous Detective Knight trilogy, Lionsgate Play is ready to gift you all three of Bruce Willis’ films for a family binge-watch like no other. In keeping with the holiday spirit, and lightening the mood, we have Emma Stone’s The Curse, a comedy drama series that is bound to leave you on the floor uncontrollably laughing. But if you are looking for a slightly intense watch, Lionsgate Play has you covered with Maggie Q’s Fear The Night, an action thriller to keep you at the edge of your seats. So grab some eggnog and settle in for a packed December, only on Lionsgate Play!
Exclusive to Lionsgate Play
Movie Premiere
Detective Knight: Rogue – release date: 1 December 2023
Bruce Willis stars as the stone cold detective James Knight protecting Los Angeles from criminals. However as the city prepares for Halloween, mask-wearing armed robbers threaten the peace and critically wound detective James Knight’s partner in a shootout following a heist. What ensues is adrenaline-filled, gripping action that will leave you wanting more.
Detective Knight: Redemption – release date: 8 November 2023
This sequel sees Bruce Willis as Detective James Knight in custody in New York, as he finds himself in the middle of a jailbreak led by The Christmas Bomber, a brutal fanatic whose Santa Claus disciples are terrorizing the city. With the promised return of his badge in exchange for taking out the terrorists, the steely-eyed Knight doles out mercy for the just…and merciless justice for all the rest.
Detective Knight: Independence – release date: 15 December 2023
The end to this trilogy sees Bruce Willis return to his best as Detective James Knight, when a last-minute assignment to the Independence Day shift turns into a race against time. Can Detective Knight stop an unbalanced EMT worker who’s posing as a cop? Hold your breaths as this action film delivers more twists than you can imagine!
Fear The Night – release date: 22 December 2023
Stay on your toes for Fear the night has twists and turns like you wouldn’t believe. This is the story of eight women who gather for a bachelorette party at a remote farmhouse in the California hills. They’re soon interrupted by the arrival of masked intruders who surround the place and begin shooting arrows at the home and the guests. Now it’s up to Tess, a military veteran, to lead the women in a final stand as they fight back to save themselves and survive the night. Maggie Q leads the line as Ito Aghayere, Philip Burke, and James Carpinello support.
Series premiere
The Curse – release date: 29 December 2023
The Curse, a genre-bending comedy series starring Emma Stone and Benny Safdie, sees the relationship of a newly married couple get disturbed by an alleged curse as they try to conceive a child. Chaos reign supreme in this comedy drama as they experience this curse while co-starring in their new HGTV show. So prepare to have your funny bone tickled with this one!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
