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Lionsgate acquires home entertainment rights for ‘Lalaloopsy’
MUMBAI: Global entertainment company Lionsgate has announced that it has entered into an agreement with consumer entertainment products company, MGA Entertainment, to acquire the home entertainment distribution rights to toy property Lalaloopsy.
Lionsgate will serve as the exclusive distributor of Lalaloopsy™ product for all packaged media and digital platforms in several territories, including the United States, Canada and the United Kingdom.
The announcement was made by Lionsgate EVP of Family Entertainment Anne Parducci and MGA Entertainment CEO Isaac Larian.
The Lalaloopsy dolls were launched in 2010. The announcement of Lionsgate‘s entry into this whimsical world comes soon after the property dominated all wish lists during the holiday shopping season.
Called “This year‘s Tickle Me Elmo” by MSNBC and “the ‘IT‘ doll for the holidays” by the Today Show, the Lalaloopsy dolls were featured in just about every major hot toy list for the holidays including Amazon.com, Toys R Us, Time To Play, toys.com and many more.
Lionsgate‘s initial home entertainment feature release – Adventures in Lalaloopsy Land: The Search for Pillow – will launch in March.
Parducci said, “We have been very impressed by Lalaloopsy‘s exponential growth as a brand since their launch in 2010, developing beyond the initial doll line into several additional categories such as apparel, fashion accessories, video games and books. We are excited to help bring the highly successful Lalaloopsy doll line to life through the first Lalaloopsy movie. The unique stories that each doll has combined with all of their wonderful friends and accessories lends itself perfectly to the type of high quality, engaging premiere children‘s entertainment that has become the trademark of our Family division.”
Larian said, “MGA has enjoyed a great partnership with Lionsgate through the years as witnessed by the popularity of Bratz home entertainment. They have an amazing library of family friendly films and we are thrilled to add the magic of Lalaloopsy to the Lionsgate family this spring!”
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Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
