Ad Campaigns
Lintas rolls out Flipkart campaign promoting Big 10 Sale benefits
MUMBAI: As it stands today, the Indian e-commerce marketplace has traversed miles ahead since it took off a few years ago. What was a doubtful and not-so-premium affair a few years ago has now become a convenient and foolproof mode for customers to shop and access products of their choice. The wheels of change were set in motion when Sachin Bansal and Binny Bansal set up Flipkart thereby introducing online shopping to the country. Since then the e-commerce marketplace has grown multifold and has emerged a hot favourite for customers and investors alike.
Since 2007, Flipkart has been at the forefront of innovation thereby becoming the preferred choice of online shoppers. To celebrate this decade-long association with the customers, Flipkart has announced a year-long initiative under ‘BIG 10’. To begin with, it has unveiled a massive marketing communication ‘Big 10 Sale’, where it has put together a never before combination of 10 Big Benefits that make this event bigger than a sale. What’s unique about this is that it not only gives great discounts, but also offers an opportunity for customers to win international trips, a chance of free shopping, free gifts every hour and much more.
Commenting on the rollout of this unique communication initiative, Kartikeya Bhandari, Senior Director Marketing, Flipkart said, “Flipkart completes 10 years and we are celebrating this with our customers in a grand way by offering 10 big benefits in the Big 10 Sale. With a bouquet of deals, discounts, freebies, giveaway etc. we felt that this was far bigger than a regular sale event. Further, we looked closely at how our shoppers were consuming content across digital platforms and designed a campaign which was specifically ‘made for digital’. The types of engagement activities, sequencing of messaging along with creatives has all been designed with digital consumer in mind.”
The communication has been designed to showcase the largeness of this sale in a montage format. It showcases people from different walks of life across five real-life everyday situations talking about the bigness of the sale. In every situation, we have one person who is informing the other about the event and the others trying to get their head around the sheer scale of the sale. The communication has also taken a comparative route to establish the bigness of this sale. Eg. ‘Normal sale mein only discounts, Flipkart Big 10 Sale mein Big Discounts Ke Saath International trip bhi.’
Since this is a new property, the campaign is designed in a way that it generates maximum awareness about the event and thereby the benefits. To achieve this objective, the campaign broke with 5 teaser films to create buzz around the fact that Flipkart is coming up with something big. This was followed by a master film and related films to bring the entire campaign alive.
Highlighting the creative thought process behind the Big 10 Sale, Rajesh Ramaswamy, Executive Director, Lowe Lintas said, “The idea was simple. ‘It’s not just a sale.’ It was something much bigger. We wanted to amplify this in a really unique and entertaining manner.” The campaign has been rolled out across popular online mediums and would span over a period of 15 days across India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
