MAM
Cashify elevates core team members to bolster its leadership team
Mumbai: Cashify, a homegrown app for selling old gadgets has elevated Siddhant Dhingra as a co-founder and chief business officer- global markets, Akash Chauhan as chief operating officer (COO) and Shubh Darpan is now chief revenue officer (CRO). The following move comes in view of further strengthening its leadership team to scale up the business and pave the way for the next phase of growth.
True to its philosophy of democratising technology, Cashify has witnessed tremendous growth in the past few years. The company plans to offer omnicategory services to users. As Cashify’s services grow and expand, the company will greatly benefit from the experiences of its core leadership in the space, said the brand in a statement.
“In the last one year, we have witnessed multi-fold growth in terms of expansion, marketing and verticals. The appointments come at a critical time as we continue a rapid growth pace and seize opportunities to expand the refurbished business,” said Cashify’s co-founder and CEO Mandeep Manocha. “Each one of them has played a significant role in the company’s growth and expansion, and we are pleased to recognise their accomplishments through these well-deserved promotions.”
Nakul Kumar is Cashify’s co-founder and has been in charge of operational, managerial and administrative procedures, reporting structures and operation controls to the company as its COO since 2013. Now Kumar will be taking charge of the entire marketing portfolio as the CMO of Cashify. In his new role, he will oversee the entire gamut of digital, product, PR/comms, and brand marketing.
Siddhant Dhingra who joined Cashify seven years ago as head of marketing and alliances and is one of the first few key members who helped build Cashify. During his tenure, he strategised and drove the entire device journey from order placement, customer support, order fulfillment and liquidation. He also led the planning, development and execution for a one-of-a-kind Reverse Logistics Platform and Operations Unit for smartphones while strategising operations for efficiency through product and training. In his new role, he will focus more on the expansion of the enterprise solutions and will continue exploring international markets for Cashify.
Aksh Chauhan joined Cashify as VP for logistics and has been working with Cashify for the last 6.5 years. With his self-driven entrepreneurial leadership skills, he has aided in building Cashify’s robust supply chain network for better control and efficiency to support rapid growth. In his new role, he will be leading Ooperations at Cashify and focus on building the ecosystem for a circular Eeconomy in the used smartphone category.
Shubh Darpan has been working with Cashify for the last 4.3 years and played an integral role in redefining business with a strong data-led approach. His skills in pricing, customer acquisition & growth, data analytics & BI have led Cashify to grow on a limitless road of profit. In his new role, he will be in charge of pricing, growth & revenue with the primary focus on building the D2C channel for refurbished mobiles.
Most business owners treat their working capital limit like a safety net. It sits there, attached to their current account, ready to be drawn on whenever cash gets tight. And for routine operations, that arrangement works fine. But there are specific situations where a lump-sum loan disbursed quickly into your account is the smarter financial move. Knowing when to pick one over the other can save you real money and keep your business from getting stuck.
The Fundamental Difference People Overlook
A working capital limit, often structured as an overdraft or a revolving credit facility, gives you access to funds up to a pre-approved ceiling. You draw what you need, pay interest on what you use, and replenish it as receivables come in. It is designed for short-term, recurring needs like paying suppliers or covering payroll gaps.
A term loan disbursed quickly, on the other hand, drops a fixed amount into your account. You repay it in instalments over a set period, with a clear end date. The interest rate is typically fixed or at least predictable. These two products solve different problems, and treating them as interchangeable is where businesses get into trouble.
When Speed and Certainty Matter More Than Flexibility
Here’s a scenario that plays out constantly. A retailer gets an opportunity to buy inventory at a steep discount, but the supplier wants full payment within 48 hours. The retailer’s working capital limit is already partially drawn. The available balance might cover part of the order, but not all of it. Requesting a limit enhancement takes days, sometimes weeks, because the bank reassesses your financials.
An instant business loan solves this cleanly. You apply, get approval quickly, and the full amount lands in your account. You buy the inventory, sell it at full margin, and repay the loan over the next few months. The cost of interest on that loan is far less than the profit you would have lost by passing on the deal.
This pattern repeats across industries. A logistics company needs to repair a critical vehicle immediately. A restaurant has to replace kitchen equipment before the weekend rush. A manufacturer lands a large order but needs raw materials upfront. In each case, the need is urgent, specific, and finite. A revolving facility wasn’t built for these moments.
The Hidden Cost of Over-Relying on Working Capital Limits
There’s a psychological trap with revolving credit. Because it’s always available, business owners tend to lean on it for everything, including expenses that really should be financed separately. When you use your overdraft to fund a one-time capital purchase, you reduce the buffer available for daily operations. Then, when a genuine cash flow gap appears the following week, you’re scrambling.
Worse, many working capital limits come with annual renewal. If your financials have dipped, the bank can reduce your limit or decline renewal altogether. If you’ve been using the facility for purposes it wasn’t designed for, your utilisation patterns can actually work against you during the review.
A distinct term loan keeps your working capital limit clean. Your revolving facility handles day-to-day operations. Your loan handles the one-off expense. This separation makes your balance sheet easier to read and your banking relationship easier to manage.
Interest Rate Math That Favours Term Loans
Working capital limits often carry floating interest rates pegged to the bank’s benchmark. The rate adjusts, and over time, especially when monetary policy tightens, your cost of borrowing can creep up without you noticing because you’re only looking at the small daily interest debit.
A fixed-rate term loan gives you certainty. You know exactly what each instalment will be, which makes cash flow forecasting more accurate. For a specific expense with a known amount and a defined payback period, this predictability matters. You can map the repayment against the revenue that expense is expected to generate.
A working capital loan structured as a revolving facility makes sense when your borrowing needs fluctuate week to week. But when you know exactly how much you need and roughly how long it will take to pay back, a term product is almost always cheaper in total interest cost. The discipline of fixed repayments also prevents the slow balance creep that plagues overdraft users.
When Your Facility Is Maxed and Opportunity Knocks
Perhaps the most compelling case is the simplest one. Your existing limit is fully utilised. Business is good, money is coming in, but right now the account is stretched. A new opportunity appears. You can either let it pass or find additional funding fast.
Waiting for a limit increase is not a strategy when timing matters. Applying for a separate short-term loan, getting approval the same day or the next, and funding the opportunity directly is a concrete action with a measurable return. You are not adding long-term debt to your balance sheet. You are financing a specific transaction that pays for itself.
The smartest business owners don’t treat all credit as the same. They match the product to the need. Revolving facilities handle rhythm. Term loans handle moments. Getting that distinction right is one of the quieter advantages a well-run business holds over its competitors.
