AD Agencies
Lintas Media Guide 2006 Print pocketed 57% of the total ad spends in 2005
Media matters and how. Lintas Media Services has churned out a comprehensive media guide, which is an analysis of media spends and buys in the year gone by.Released by Intellect, a part of the Lintas Media Group, it studies all genres; television, print, radio, internet, cinema, outdoor and gives a break up of the media environment and general media industry trends of last year.
Expansion clearly has been the mantra for the print industry all through 2005. Across publications there have been launches of editions across cities or to penetrate into the lower pop-strata. Increasing competition has brought more and more supplements everyday to seek niche reader segments. The battle of the dailies in Mumbai market is an example of the expansion drive and the result of competition adding to the product. In magazines due to the allowing of foreign direct investment (FDI) we have seen the start of foreign mastheads coming to India and this will only get faster in the years to come.
Publishers are seeing a balance between driving subscription revenues and advertising revenues. While a few have been able to push up issue prices, most others have kept the issue prices stable. Need to garner growing advertising revenues is aided by the geographical expansion and the niche targeting possible by supplements.
Print advertising had a share of 57 per cent of the total ad spends for the year 2005. The buoyant categories such as finance, education, auto, retail, etc are all set to adding a lot to the advertising revenues further for the print industry. Realising their strength in terms of ground network, most publication networks are extending their services beyond print space selling to solutions that give a combination of print advertising along with activation programmes at the ground level. Some publications are also able to extend the solution into the web space or other media depending upon the properties they own or are aligned with.
Like TV, advertising avoidance is an issue for print advertisers too and there are more and more instances of innovative advertising. Advertorials are also increasing besides all efforts to align with related content. However, these as yet form a minuscule percentage of the total advertising space though it is expected to grow in the years to come.
Readership research does not offer anything new and the issues between the IRS (Indian Readership Survey) and NRS (National Readership Survey) continues as always. There is a need for the print research to reevaluate the needs of the medium and reorient their offering.
|
GROWTH OF PUBLICATIONS
|
| Language |
2003
|
2005
|
||||
|
#
|
Circ(mm)
|
%
|
#
|
Circ(mm)
|
%
|
|
| Hindi |
213
|
13.1
|
28
|
203
|
12.4
|
25
|
| English |
174
|
10.1
|
22
|
166
|
10.6
|
22
|
| Marathi |
57
|
2.9
|
6
|
43
|
2.9
|
6
|
| Tamil |
39
|
3.2
|
7
|
37
|
3.6
|
7
|
| Gujarati |
32
|
2.7
|
6
|
34
|
1.1
|
2
|
| Bengali |
28
|
2.9
|
6
|
31
|
3.1
|
6
|
| Malayalam |
32
|
5
|
11
|
33
|
6.1
|
13
|
| Kannada |
27
|
1.5
|
3
|
26
|
1.8
|
4
|
| Telegu |
20
|
2.2
|
5
|
18
|
2.7
|
6
|
| Other |
83
|
3.1
|
7
|
76
|
4.4
|
9
|
| Total |
705
|
446.7
|
100
|
667
|
48.7
|
100
|
|
READERSHIP TREND
|
|
Claimed Readership(%)
|
2004 (IRS ‘03 R2) | 2005 (IRS ‘05 R2) | ||||
|
All India
|
Urban
|
Rural
|
All India
|
Urban
|
Rural
|
|
| Dailies | 33.2 | 54.7 | 24.8 | 35.9 | 56.1 | 27.0 |
| Magazines | 13.6 | 25.3 | 8.7 | 14.5 | 25.5 | 9.6 |
| Any Publication | 34.6 | 56.4 | 25.4 | 37.5 | 58.1 | 28.5 |
| Source: IRS 2005 R2 | ||||||
The Times of India tops the English dailies list when it comes to the top five dailies according to IRS 2005 R2 (all India average issue readership). Hindustan Times, Hindu, Telegraph and Deccan Chronicle (in that order) follow in the list.
In the regional dailies category, Dainik Jagran rules the roost, whereas Dainik Bhaskar, Daily Thanthi, Amar Ujala and Malayala Manorama follow suit.
In the Top five English magazines, India Today tops the charts, whereas Readers Digest, General Knowledge Today, Filmfare and Competition Success Review feature in the top five list.
In the regional magazines category, Saras Salil is the top read magazine. Vanitha, Kumudam, Grihsobha and India Today (Hindi) also feature the top five list.
|
PRINT TOP CATEGORIES IN 2004 – 2005
|
|
Category
|
2004
Rs crores |
Category
|
2005
Rs crore |
| Educational Institutes |
435
|
Educational Institutes |
506
|
| Corporate Brand Image |
400
|
Property / Real Estate |
362
|
| Car / Jeeps |
300
|
Corporate Brand Image |
323
|
| Property / Real Estate |
272
|
Car / Jeeps |
304
|
| Two Wheelers |
257
|
Independent Retailers |
250
|
| Coaching Centers |
146
|
Two Wheelers |
222
|
| Financial reports |
145
|
Readymade Garments |
166
|
| Cellular Phone Services |
138
|
Coaching Centers |
156
|
| Social Ads |
125
|
Cellular Phone Services |
144
|
| Events |
121
|
Travel & Tourism |
142
|
| Source: Tam Adex & Lintas Media estimates based on indicative market costs | |||
|
PRINT TOP ADVERTISERS IN 2004 – 2005
|
|
Advertiser
|
2004
Rs crores |
Advertiser
|
2005
Rs crore |
| Maruti Udyog Ltd |
135
|
Hewlett Packard |
115
|
| Bajaj Auto LTD |
100
|
LG Electronics India |
86
|
| LG Electronics India |
89
|
Hero Honda Motors |
72
|
| Samsung India |
85
|
Bajaj Auto LTD |
72
|
| Tata Motors |
69
|
Maruti Udyog LTD |
63
|
| Hero Honda Motors |
65
|
Tata Motors |
57
|
| TVS Motor Co |
60
|
Pantaloons Retail India |
56
|
| Hyundai Motor India |
59
|
Hyundai Motor India |
56
|
| Hindustan Lever LTD |
57
|
Samsung India |
54
|
| Hewlett Packard |
54
|
Toyota Kirloskar |
52
|
| Source: Tam Adex & Lintas Media estimates based on indicative market costs | |||
Stay tuned for the next in the series…
AD Agencies
Publicis posts €4.19bn Q1 revenue, 6.4 per cent growth; backs FY outlook
Ad giant signals Q2 acceleration as AI and new deals power momentum
PARIS: Publicis Groupe continues to outperform the industry, delivering a strong start to 2026 under Chairman and CEO Arthur Sadoun. Despite a volatile global macro environment, the company has now outpaced the industry for nearly 20 consecutive quarters.
For Q1 2026, total revenue reached €4,191 million, up from €4,161 million last year, with organic growth of 6.4 per cent. Net revenue, which excludes pass-through costs, stood at €3,460 million, reflecting organic growth of 4.5 per cent.
Exchange rates had a negative impact of €268 million, mainly due to a weaker US dollar and pound sterling. Acquisitions, including Adge.AI and 160over90, contributed an additional €46 million.
Performance across regions was largely positive, with some variation:
- North America, accounting for 59 per cent of net revenue, grew 4.7 per cent
- Europe recorded growth of 3.9 per cent, led by the UK at 6.2 per cent, while France grew 1.6 per cent
- Asia Pacific posted 5.9 per cent growth, driven by China at 11.7 per cent
- Latin America grew 13.3 per cent
- Middle East and Africa declined 5.1 per cent due to geopolitical challenges
AI-powered marketing services, which now make up 86 per cent of the business, grew 5.6 per cent. However, the technology segment, representing 14 per cent of revenue, declined slightly as clients reduced spending on large-scale transformation projects.
Sharing his outlook, Publicis Groupe chairman and CEO Arthur Sadoun said, “Publicis had a very strong start to the year, outperforming the industry for almost 20 quarters in a row despite the volatile macro environment. Organic revenue growth reached 6.4%, leading to 4.5% in net and further increasing the gap with our peers.” He added that the company remains confident of delivering industry-leading performance. “We are confirming our industry-leading organic growth guidance of 4 to 5%, with the 4% rock solid, and a sequential organic growth acceleration in Q2 despite a higher comparable.”
Publicis continued its expansion with the acquisition of Adge.AI in March, followed by 160over90 in April to strengthen its sports and culture marketing capabilities.
Net financial debt stood at €1,156 million at the end of March, reflecting a seasonal shift from the net cash position at the end of 2025. Average net debt over the past twelve months was €1,035 million.
The company has reaffirmed its full-year guidance, expecting net revenue organic growth of 4 to 5 per cent in 2026. It also anticipates an operating margin slightly above 18.2 per cent and free cash flow of approximately €2.1 billion.
With expectations of stronger performance in the second quarter, Publicis remains well positioned to sustain its growth momentum.
