The study evaluated consumer’s perception of TV channel selection and overall satisfaction.
The study helped boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.
One in four Indians consumed OTT content in the past month.
The IRS study conducted post NTO grows growth in TV homes
MUMBAI: A research report published by Media Partners Asia (MPA) indicates that the total market for online video services across 13 countries in Asia Pacific will...
