MAM
Lintas Media bags business worth Rs 650 million
MUMBAI: The year has brought in a great begining for Lintas Media Services. While, earlier this week the agency’s flagship arm Insight won the business of Torrent Energy and Cello; Initiative Media has now been mandated to handle the media duties for MTNL with the full service agency SSC&B Lintas, Parakh Foods Ltd. with Quadrant Communications for their brand Gemini Oils and DHFL, which is an agency of record (AOR).
Initiative has bagged business worth Rs 400 million, which means Lintas Media Group has bagged business worth Rs 650 million this week.
Initiative president Kartik Iyer said, “We will strive to make the businesses benefit tremendously from our commitment to provide not just effective planning but a knowledge based offer that is sure to augment the market objectives of each of the brands. I feel certain that our commitment as partners for ultimate success, through effective value based insight, strong logistic support and intelligent media solutions will strengthen the brand teams’ efforts tremendously.”
Lintas Media Group director media services Lynn De Souza, on the other hand said, “The year has started positively. Whilst the excitement of new business is always reason to celebrate, I think our single minded approach to ensure more impactful growth opportunities for brands is what we thrive on. I look forward to more work from our stable that will make an indelible imprint in the businesses of our clients and also establish our uncompromising commitment to a value based offer.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
