MAM
LinOpinion GolinHarris brings ‘The Bridge’ to India
MUMBAI: LinOpinion GolinHarris has launched ‘The Bridge’ in Mumbai.
The Bridge, a concept of GolinHarris, is the centerpiece of a new working model termed G4. The tool has changed the way real time insights, in today’s increasingly digital landscape, can interplay into creating impactful Public Relations campaigns.
GolinHarris head of digital for Asia Simon Ruparelia said, “Many of our clients across Asia have embraced the concept of real time marketing and embedded it within their marketing plans. We have successfully applied The Bridge processes across a range of industries from FMCG to the automotive sector and it is a great example of innovation that we are bringing to clients in India. Our clients here will benefit from our experience of running this network of real time engagement centres around the region and the world from New York to Shanghai.”
GolinHarris was the first agency globally to launch the concept, which is present in 13 locations, including Chicago, London and Shanghai. Mumbai is the latest bridge in Asia and latest addition to Golin Harris’ global network of Bridges.
The Bridge is designed to meet the changing needs of clients who are constantly looking to better market their products and services and make them relevant with an evolving customer. It will provide better insight, improve delivery outcomes for clients and provide real-time information to clients.
LinOpinion GH and Lowe Lintas and Partners executive director Ameer Ismail said, “We are excited to introduce this valuable tool that helps clients across different industries to manage their online reputation effectively. I believe the time has come to accept new realities in PR and The Bridge is an integral way in which agencies and clients can weave in real time insights into their communications efforts. The impact and use can be far beyond our PR agency clients and could also work for clients within our Group.”
The Bridge can work independently for a country specific exercise or in tandem with other global hubs on campaigns, large events or even crises that require real time impact. In India this setup will focus on helping brands engage their customers in real time as well as managing their online reputation. It will be run by dedicated staff from the LinOpinion GH g4 model; specialists who focus on media relations, analytics or consumer platforms both online and offline.
In addition to launching The Bridge, LinOpinion GH also unveiled their new office located in Lower Parel, Mumbai. The new office features an international look and feel that brings out GolinHarris’ G4 work model. The contemporary workplace also has spaces for creative discussions, video conferencing and other amenities to create a productive work environment.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
