MAM
LinkedIn launches new campaign ‘Kyonki Linkedin Ab Hindi Mein Bhi’
Mumbai Global professional network, LinkedIn has launched a new brand campaign to support the launch of Hindi language on the platform. With the tagline, ‘ab hongi kaam ki baaten Hindi mein, kyonki Linkedin ab hindi mein bhi,’ the campaign highlights how everyday conversations in the world of work can now take place in the language on LinkedIn. Hindi is the first Indian regional language, and the 25th language globally, to launch on the network.
Conceptualised and executed by The Glitch, the creative is inspired from barakhadi, which goes back to the popular trope of learning the Hindi alphabet in school. The campaign marries visuals from the learning rubric of Hindi alphabets and connects it with familiar situations in the world of work to showcase the moments of belonging that communicating in Hindi creates.
Bollywood actors Vidya Balan and Pankaj Tripathi have been enlisted to support the launch of the campaign as the ‘voice’ of LinkedIn in Hindi. The two audio spots encourage Indian professionals to celebrate their everyday work moments in the regional language. The spots are being aired on radio stations across all metros and tier 1 cities of Hindi speaking markets and also across leading audio streaming platforms including Jio Saavn, Gaana, and Spotify.
“To celebrate the launch of LinkedIn in Hindi, we wanted to create a campaign that would build a strong audio and visual association between the Hindi alphabet and workplace scenarios. Ergo, we chose key visual mediums to help people see these Hindi words representing cultural and professional scenarios, and key audio channels with high-profile voiceovers that would help them hear these words — a collective of which helps us effectively land the message that LinkedIn is now available in Hindi as well,” said The Glitch creative director Lucille Pereira.
The barakhadi inspiration has been brought to life further with an eye-catching print creative that brings the concept to the modern day in a professional context. The full page print ads will go live from 17 December 2021 across Hindi speaking newspapers. The barakhadi illustration has been designed by local artist Sugandha Bansal from IndieFolio.
“Hindi is spoken by nearly 44 per cent of the Indian population today, and with the introduction of the language on LinkedIn, we hope to foster an even deeper sense of belonging for Hindi speaking professionals in the workplace. Our goal is to bring down language barriers for Hindi speaking professionals on LinkedIn, so more professionals and customers can unlock greater value through content, jobs, and networking, and express themselves in a language that they are comfortable with,” said LinkedIn Asia Pacific head of brand marketing Sivaram Parameswaran.
The creative will be featured in out-of-home (OOH) across Mumbai and Delhi covering key commuter locations such as corporate hubs, airport media, metro trains, and busy arterial roads. The integrated, full-funnel campaign will be running across digital, outdoor, radio, audio, and print media.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
