Brands
Linc Pens shows love for teachers who taught life lessons
MUMBAI: Linc Pen and Plastics has been one of India’s most trusted writing instruments brand for the last four decades. With a strong presence over 50 countries, Linc Pens has decided to express its heartfelt gratitude to people who teach essential life lessons with a brand-new ad campaign named “Life’s Best Teachers”.
The campaign highlights a 12th standard student ruminating those people who taught him essential lessons at different facets of life. The digital film beautifully portrays how important it is to express gratitude. Essential learnings can come from even the lower rungs of the social ladder, is another beautiful take-away from the film. It also has garnered a lot of positive response and has already clocked more than 15,000 views on YouTube and 13,600 views on Facebook.
Linc Pen and Plastics head of marketing and international business Rohit Deepak Jalan says, “We have always looked up to teachers as a huge asset in our lives. In our opinion, some important and valuable lessons are learnt outside the classroom too. Through this campaign Linc Pens wants to express the gratitude towards all the teachers who have been a part of a students’ journey. Happy Teachers Day.”
The creative agency added, “Linc is a national brand and we are delighted to have done this project for them. We have already received very positive feedback about the film, from social media. Evidently the hard work and effort we have put into it is paying dividends.”
The objective of the campaign was to acknowledge and remember those people who have made you a better person in life.
Linc decided to celebrate Teacher’s Day with an emotional touch by identifying the “Life’s Best Teachers” who propelled you towards betterment.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
