Ad Campaigns
Liminal Custody names Muppalla as product chief officer
MUMBAI: Liminal Custody has appointed Chakravarthi Muppalla as chief product officer to lead its next phase of innovation in digital asset infrastructure.
Muppalla, who has held senior roles at Microsoft, Salesforce, Coinbase and Chorus One, brings over a decade of experience across cloud, SaaS, AI and blockchain. At Chorus One, he led the creation of Opus, a multi-chain staking and restaking platform.
His background straddling enterprise technology and decentralised finance is expected to help Liminal strengthen its position as a trusted, regulated custody provider for institutional clients.
Liminal Custody founder Mahin Gupta said Muppalla’s appointment marked “an important step” in the firm’s evolution. “His blend of Web2 and Web3 expertise aligns perfectly with our vision of simplifying digital asset management for enterprises globally,” he said.
Muppalla likened the current moment in digital asset infrastructure to the early days of cloud computing. “Institutions want reliability, compliance and performance before they can truly scale,” he said. “At Liminal, I’m excited to build products that bridge that gap.”
Under his leadership, Liminal plans to deepen its focus on institutional-grade innovation, modular product design and interoperability, helping enterprises and exchanges navigate the shifting landscape of digital finance.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
