Ad Campaigns
Lifestyle launches new TVC to showcase latest collection
MUMBAI: Lifestyle has launched its new creative campaign ‘#GotIt’ and embraces the defining moments of fashion and great style that resonates with the uber-cool, urban youth. Inspired by the attitude and global spirit that empowers the generation, the TVC taps into the youth lingo of ‘#GotIt’.
The campaign also reaffirms Lifestyle’s commitment to the latest trends and the best of fashion with a curated collection designed for incredible experiences.
#Gotit seamlessly brings to life trends across all touch points of every fashion journey – including online, mobile, in-store, and social media. The TVC is highly styled, recreating the choices that await us at Lifestyle – an exploration of the different avatars leading to the thrilling ‘#GotIt’ moment. Keeping in tune with contemporary fashion and visual storytelling sensibilities, the brands latest TVC plays out Lifestyle’s curated collection in an impactful and engaging way.
On the TVC launch, Lifestyle senior vice president marketing Srinivas Rao says, “Our youth-centric campaign aptly named #GotIt showcases some of the biggest fashion trends of the season from across the globe. The collection is versatile and designed keeping in mind the consumers' partiality towards experimenting with their looks, their affinity towards social media and expressing their individualism. The TVC reiterates Lifestyle’s positioning as a young, fashionable brand in the minds of the evolved omni-channel fashion shopper.”
Bedazzled with a surrounding mirror effect, the TVC highlights both the clothes and the characters, representative of the myriad of styles and varied segments of the fashion-conscious consumer, who shop at Lifestyle.
Signifying an immersive fashion experience, the high impact TVC captures the elation of finding the right outfit or ensemble as consumers indulge in the power of choice that Lifestyle offers through a curated collection.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
