Ad Campaigns
Lifestyle Delights Customers with ‘Dil Se Diwali’ – a heart-warming video that captures the splendour of the festivities
Mumbai: Celebrating the unique spirit of Diwali, Lifestyle has announced its festive campaign ‘Dil Se Diwali’. Capturing the essence of the campaign, Lifestyle has launched an exclusive video that showcases the unique blend of various precious moments that everyone enjoys as they celebrate different kinds of Diwali. With the expression ‘Dil Se Diwali’, Lifestyle endeavours to capture the essence of the festival and make each moment special with the best of festive fashion.
According to Lifestyle senior vice president marketing Srinivas Rao, "The ‘Dil Se Diwali’ film is a celebration of the different micro-moments of joy and heartfelt warmth that one associates with this festival and the season. We wanted to create something that makes the audience smile and usher in the festive mood. The ‘Dil Se Diwali’ film, with its melodious original soundtrack and affecting storyline, will remind everyone of their favourite Diwali moments. Our Diwali Collection has been designed and curated keeping in mind the occasions that Diwali brings forth and will ensure that one is always dressed to stand out in these festive moments!”
Wunderman Thompson India national creative director Priya Shivakumar commented on the film, saying, “Finding your way back to family, letting your hair down with friends, cheating on that diet while you gorge on the sweets, dancing your heart out, dressing up and bringing on the compliments…why should Diwali only be one, when we have many Diwalis to celebrate. Presenting ‘The Festival of Lights’ in many different ways that light up your heart, this film urges you to celebrate #DilSeDiwali making this your kind of Diwali. We wanted to create a story that sparks a conversation and this film invites you to add newness, excitement and possibilities to your Diwali by celebrating it your way. The cool new lingo around the many Diwalis brings in youthful energy and vibe to the festival, inviting you to make your own Diwali, dil se.”
Lifestyle has left no stones unturned to make this Diwali grand for its customers. The video showcases attractive ensembles, opulent décor and a curated collection that is perfect for the festive season. The ‘Dil Se Diwali’ video, pleasingly highlights the high-fashion, festive offerings that Lifestyle has for its consumers and reaffirms that Lifestyle is set to indulge consumers this Diwali like never before.
The all new festive collection by Lifestyle comprises trendy apparel and accessories that are handpicked keeping Diwali in mind. Accents of bright colours such as yellows, reds, greens & golds; Zari & sequin embroideries; intricate gold foil detailing; shararas; co-ordinates; crop-tops and contemporary silhouettes among others are some of the key trends available at Lifestyle Stores, that truly captures the vibe of the festive season.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
