MAM
Life OK topples Sab, touches high of 123 GRPs
MUMBAI: Star India’s gamble of ceasing non-performing second rung Hindi general entertainment channel Star One and starting afresh with a channel sans Star branding is paying off.
Life OK, the second Hindi GEC channel from the Star stable, has reached its all time high with 123 GRPs (gross rating points) in the week ended 19 May.
As per Tam data for the Hindi speaking markets (C&S, 4+), the channel has added 33 GRPs in the week. It has also overtaken Multi Screen Media’s second Hindi GEC Sab to capture the fifth position on the GEC ladder.
“We are happy that within six months of launch we have reached so far. What is important is that viewers are connecting to our core philosophy of ‘appreciating what we have’. All our shows are highlighting a cause or issue and viewers are appreciating it,” Life OK GM Ajit Thakur told Indiantelevision.com.
He added that despite very big shows, it’s the “philosophy and disruptive strategy” which is working for the channel.
For Life OK, its mythological show Devon Ke Dev Mahadev remained the top gainer. With the high point during the week, the average weekly ratings of the show surged from 1.1 TVR in the last week to 2.3 TVR in the week ended 19 May.
Also, Saubhagyawati Bhava’s average ratings have gone up to 1.4 TVR from 1.1 TVR in the previous week.
Thakur said that in the coming week, two shows – Saubhagyawati Bhava and Mai Laxmi Tere Aangan Ki – will have high points, which will further give a peak to the channel. The channel will also have a week-long special of Savdhan India.
Thakur said that Star India has allowed the channel to take big risks and that he has the youngest team with passion and commitment to run the channel, which is helping in growing it.
Launched on 18 December last year, Life OK had debuted with 87 GRPs in its kitty.
Meanwhile, a look at the other channels’ scorecard:
Star Plus maintained its lead, even if it lost 14 GRPs during the week. The channel ended the week with 262 GRPs. Satyamev Jayate rated 4.4 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.7 (All 4+, All India).
These are simulcast ratings of the original episode aired on Sunday morning 11 am across nine channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan).
Four of its primetime shows found place among the top 10 shows on the Hindi GECs.
Zee TV and Colors shared second spot with 213 GRPs each. While Colors added 12 GRPs to its last week’s tally, Zee TV lost 11 GRPs.
Zee TV’s DID Li’L Masters and its auditions episode featured in the top 10 shows while Colors had only Balika Vadhu in the list.
Sony Entertainment Television (Set) followed with 210 GRPs, losing seven GRPs during the week.
Sab was the biggest loser in the week. It lost 15 GRPs and slipped below Life OK to end the week at 116 GRPs (last week 131 GRPs).
Sahara One maintained its status quo with 39 GRPs (last week 40), while Imagine TV, which has ceased original programming, closed the week with 2 GRPs.
Summer comes with intense sun exposure, sweat, and excess oil. The result is tanning, dullness, and uneven skin tone. Your skin may continue to appear tired if your routine stays the same. Therefore, a detan face wash is essential.
It can remove tan, cleanse thoroughly, and restore your natural glow when paired with a tan removal face mask, without over-drying your skin. Understanding how it works and why it matters will help you use it to get the desired results.
What Is a Detan Face Wash?
A detan face wash is a cleanser for addressing sun tan, pigmentation, and buildup caused by UV exposure and pollution.
It works on the following aspects.
- Surface cleansing by removing dirt, oil, and sweat.
- Mild exfoliation to remove dead skin cells.
How it works?
Function What it does? Exfoliation Removes dead, pigmented cells Brightening Reduces melanin buildup Cleansing Clears sweat, oil, and pollution Skin renewal Promotes fresher, even-toned skin
Why Your Skin Needs Extra Care in Summer
Summer conditions in India mean heat, humidity, and UV exposure. They can directly affect your skin barrier.
Common summer skin issues
- UV rays lead to more melanin, which results in tanning and pigmentation
- Sweat and oil clog pores, leading to acne and blackheads
- Dust and pollution make your skin dull and uneven
What happens without proper cleansing?
- Tan layers build up
- Skin looks darker and patchier
- Breakouts become frequent
Using a face wash for summer that removes tan can prevent this cycle.
Top Detan Face Wash Benefits for Skin in Summers
- Removes Tan and Brightens Skin
Detan cleansers contain exfoliating ingredients that fade pigmentation caused by the sun.
Result
- More even skin tone
- Visible brightness over time
This is the right way if you are searching for how to remove sun tan from face at home.
- Deep Cleansing Action
Sweat and oil trap dirt inside pores. A de tan face wash benefits in clearing this buildup.
Benefits
- Reduces clogged pores
- Prevents acne and blackheads
- Keeps skin breathable
- Controls Excess Oil
A de tan face wash for oily skin controls sebum without stripping moisture.
Ideal for
- Oily skin
- Combination skin
- Humid conditions
- Refreshes and Revitalises Skin
The skin feels heated and fatigued after sun exposure. Detan cleansers include soothing ingredients.
Effects
- Cooling sensation
- Reduced irritation
- Instant freshness
- Cleanses Without Drying
A good formula balances cleansing with hydration.
For example, the Detan face wash by Foxtale uses:
- Papaya enzymes for gentle exfoliation
- Vitamin C for brightening and antioxidant protection
Its sulphate-free formula removes tan and buildup, but also hydrates the skin. It is suitable for daily use in dry heat.
Key Ingredients to Look For in Detan Face Wash for Summers
Choosing the right ingredients determines whether your cleanser will work or not.
Ingredient guide
Ingredient Function Vitamin C Brightens, reduces pigmentation Papaya Enzymes Enzymatic exfoliation removes tan Aloe Vera Soothes sun-exposed skin Lemon Extract Mild astringent, helps cleanse Activated Charcoal Detoxifies, controls oil
These ingredients make a formula work in de tan face wash for men and women with outdoor-heavy routines.
How to Use Detan Face Wash Effectively
Consistency and technique matter as much as the product.
- Splash your face with lukewarm water.
- Take a small amount of the cleanser.
- Massage gently for 30–40 seconds.
- Focus on tanned areas (forehead, nose, cheeks).
- Rinse thoroughly and pat dry.
- Follow with moisturiser and sunscreen.
Frequency
- Twice daily (morning and night).
Use the cleanser with a weekly Tan removal face mask to get faster detanning results.
Who Should Use a Detan Face Wash?
A detan face wash is suitable if you:
- Spend long hours outdoors
- Notice tanning or uneven skin tone
- Have oily or combination skin in summer
- Want a brighter, fresher look without harsh treatments
It works equally well as a de tan face wash for men dealing with sun exposure and oiliness.
Final Thoughts
A detan face wash is an upgrade to your summer routine with a specific purpose. It removes tan, controls oil, and maintains clarity in conditions that naturally damage your skin.
Tanning fades slowly with the right ingredients and regular use. Your skin will appear clearer and more even. Results take time, so let your skin recover from sun damage by being consistent with your routine.
