MAM
Life OK and Zee TV biggest gainers in week 32
MUMBAI: In week 32 of TAM TV ratings, there seems to be a change in the scenario than the last week. Unlike last week, where Hindi GECs were on the winning side, this week most of the Hindi GECs lost its audiences. But that isn‘t the case with Life OK and Zee TV.
The newest entrant in the GEC genre, Life OK, has surpassed Sony and Sab this week and took the number four position. Life OK is the highest gainer as it added 74,067 TVTs marking its score to 315,728 TVTs (241,661). Zee TV was the second highest gainer and holds on its number three position adding 54,579 TVTs taking its tally to 424,270 TVTs (369,691).
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Life OK general manager Ajit Thakur
 “We had put together a plan where we were going to focus on the festive season (August to October) and the first hit has already happened. Good thing is that the ratings have gone up across all shows and not in any one particular programme. And I think this is the good chance to enter the festive season with confidence.” |
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On the other hand, Star Plus continues to be the leader and has maintained its stability as it reported 505,715 TVTs (509,558). Colors saw a drop of 20,867 TVTs marking 437,766 TVTs (458,633) but still managing its number two position.
Sony saw a fall in its TVTs when it lost 21,378 TVTs taking its tally to 300,573 TVTs (321,951). Sab was at number six position this week after it saw a fall of 24,185 TVTs taking its final score to 298,326 TVTs (322,511).
Coming back to the leader Star Plus, Diya aur Baati Hum proved to be the star yet again and maintained its stability as it rated 10,356 TVTs (10,393). Another prime time show, Yeh Rishta Kya Kehlata Hai saw a fall in its reach taking its score to 6,542 TVTs (6,799). Pyar Ka Dard Haifared well with 6,233 TVTs (6,141) and Saathiya registered 5,525 TVTs (5,815).
Colors‘ popular celebrity dance reality show Jhalak Dikhhla Jaa is on the winning side this week when it generated 5,299 TVTs (4,603) on Saturday and 4,503 TVTs (3,734) on Sunday. Long running fiction series Balika Vadhu witnessed a drop and scored 6,644 TVTs (7,340),Madhubala – Ek Ishq Ek Junoon rated 4,396 TVTs (4,884) and Uttaran scored 4,508 TVTs (4,626). The comedy show Comedy Nights with Kapil saw a huge rise in its viewership when it generated 6,831 TVTs (6,079). The new entrant on the channel Mrs Pammi Pyarelal witnessed a slight growth as it rated 1,766 TVTs (1,699).
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Zee TV‘s reality dance show DID Super Moms with its outstanding performances, rated 5,551 TVTs (4,956) on Saturday and 4,349 TVTs (4,491) on a Sunday. Its fictional offering Qubool Haisaw a drop when it rated 7,188 TVTs (7,250). Sapne Suhane Ladakpan Ke registered a slight fall taking its score to 4,332 TVTs (4,498). The historical show Jodha Akbar aired one hour special episode this week and observed a huge growth scoring 5,547 TVTs (3,659).
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Life OK‘s shows have recevied good viewership this week. It‘s top seriesMahadev rated 3,493 TVT (3,455). Do Dil Ek Jaan scored 1,783 TVTs (1,488), Savdhan India rated 2,867 TVTs (2,471), Shapath reported 3088 TVTs (2,477) and the new entrantGustakh Dil rated 1,884 TVT.
Fifth placed, Sony Entertainment Television‘s long running crime series CID rated 5,177 TVTs (5,144) and Crime Petrol saw a huge fall when it rated 3,859 TVT (4,347). On the other hand, Comedy Circus ke Ajoobe Mahabali witnessed a marginal dropdown with 2,816 TVTs (3,025). The channel‘s historical show Maharana Pratap managed to remain close to its last week‘s ratings, generating 3,139 TVT (3,281). Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior seems to lose its audiences as it reported 4,351 TVTs (5,391) on Saturday but notched up taking its score to 4,602 TVTs (3,840) on a Sunday.
Sixth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 7,032 TVTs (8,218). Chidiya Ghar managed to remain stable and scored 3,412 TVTs (3,433). Wah Wah Kya Baat Hai shed and rated 1,257 TVTs (1,856).Lapataganj saw a slight drop scoring 2,421 TVTs (2,508). Other fictional shows witnessed marginal rise and fall as well.
Sahara One continues to remain in the bottom scoring 32,326 TVTs (36,400).
In the movie channel‘s genre: Zee Cinema saw a slight rise, reporting 228,837 TVTs (215,299); Star Gold too saw an improvement to 219,247 TVTs (187,810) and Movies OK scored 122,304 TVTs (124,621). On the other hand, Max reported 232,253 TVT (312,088).
Let‘s wait and watch, how the channels fare in the coming week…
Note: Bihar 1mn+ has been added back into the universe as it has attained the requisite digital penetration as per the standards, and hence the TAM HSM Universe has expanded to 205.4 million.
MAM
Netflix Q1 2026 earnings ad growth and content spending in focus
Streaming giant set to report results on Thursday after walking away from Warner Bros Discovery takeover.
MUMBAI: Netflix is about to hit play on its latest quarterly numbers and investors are hoping the plot thickens in all the right ways. The streaming leader reports its first-quarter 2026 earnings on Thursday, marking its first set of results since it walked away from a proposed takeover of Warner Bros Discovery. That failed bid would have handed Netflix prized franchises such as Game of Thrones and Friends on a silver platter, sparing the costly effort of building its own library. Instead, the company now faces tougher competition from a potential $110 billion Warner Bros-Paramount Skydance combination, should that deal close.
Analysts polled by LSEG expect Netflix to post a 15.5 per cent rise in revenue to $12.18 billion, with advertising contributing $634 million. The company raised US prices in March, a move some believe could prompt an upward revision to its full-year revenue forecast and nudge more subscribers towards the faster-growing ad-supported tier.
Netflix shares have climbed 13 per cent so far this year and are up roughly 26 per cent since the company stepped back from the $72 billion Warner Bros deal. With the merger drama behind it, the spotlight now shifts to how aggressively Netflix can expand its advertising business and live programming.
“We’re kind of entering another phase for the ad business, where they are becoming one of the largest scaled global advertising platforms,” said Gabelli Funds portfolio manager John Belton, which holds Netflix shares.
During the quarter, Netflix beefed up its live slate with a BTS concert streamed from Seoul that drew 18.4 million viewers worldwide and the 2026 World Baseball Classic, which became the most-streamed baseball game globally. Investors are watching for signals that the company will lean further into sports and other live events to fuel ad revenue growth.
The results come at a pivotal moment. Having dodged what could have been a debt-heavy acquisition, Netflix has the freedom and the cash to double down on its core strengths: original content spending and building a robust, scaled advertising platform. Whether the numbers deliver a binge-worthy performance or leave viewers wanting more, one thing is clear: the streaming wars are far from over, and Netflix is determined to keep its crown.
Expect plenty of drama when the figures drop after all, in the world of streaming, every quarter is its own cliffhanger.
