Brands
Libas unleashes massive Purple Days Sale with huge discounts and live activations
MUMBAI : Libas has kicked off its highly anticipated ‘Purple Days Sale’, offering unbeatable discounts and immersive shopping experiences. Running from 22 February to 2 March 2025, the sale delivers up to 70 per cent off online and an exclusive everything under Rs 999 promotion at Libas’ retail outlets.
Shoppers are also being treated to engaging on-ground activations, creating a vibrant and dynamic shopping atmosphere. The sale launch featured a striking drop-down banner at key Libas stores, a flash mob at Omaxe Chowk, Chandni Chowk, and purple-themed giveaways such as complimentary ice lollies. Adding to the excitement, the first 100 customers at select outlets received an additional Rs 1,000 discount.
To boost visibility, helium balloons and LED tricycles displaying promotional offers have been deployed across major shopping hubs, while daily pamphlet distributions continue to spread the word.
“At Libas, we don’t just sell fashion; we create immersive experiences. The ‘Purple Days Sale’ is our way of offering customers incredible value while making shopping truly exciting,” said Libas founder & CEO Sidhant Keshwani.
Brands
Dunkin’ Donuts to exit India as Jubilant FoodWorks ends 15-year franchise deal
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino’s agreement for another 15 years
NOIDA: Dunkin’ is done in India. Jubilant FoodWorks Ltd, the country’s leading quick service restaurant operator, has decided not to renew its franchise agreement with the American coffee and doughnut chain, and will wind down its Indian stores in a phased manner before December 31, 2026, bringing a 15-year partnership to a quiet, loss-laden close.
The decision, approved by JFL’s board on March 30, 2026, ends a relationship that began with a Multiple Unit Development Franchise Agreement signed on February 24, 2011. JFL will now evaluate and undertake what it described in a regulatory filing as the “rationalisation and/or cessation of certain operations and/or sale, transfer or disposal of assets and/or assignment or transfer of franchise rights,” all in consultation with Dunkin’s brand owners and strictly within the terms of the original agreement.
The numbers tell the story bluntly. In the financial year 2024-25, Dunkin’ India posted a revenue of Rs 37 crore against a loss of Rs 19 crore — a haemorrhage that was always going to test the patience of a parent company recording revenues of Rs 6,104 crore and a profit of Rs 194 crore in the same period. Doughnuts, it turns out, were never going to move the needle.
The contrast with JFL’s handling of its other marquee franchise could hardly be sharper. Even as it walks away from Dunkin’, the company has just doubled down on Domino’s, signing a fresh Master Franchise Agreement on March 31, 2026, granting it exclusive rights to develop and operate Domino’s Pizza stores in India for 15 years, with an option to renew for a further 10.
JFL, incorporated in 1995 and promoted by the Bharatia family, operates a network of more than 3,500 stores across six markets — India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. Its portfolio includes Domino’s and Popeyes on the global side, and two home-grown brands: Hong’s Kitchen and COFFY, a café brand in Turkey.
For Dunkin’, India was always a stretch. The brand never quite cracked the cultural code in a market where filter coffee and chai command fierce loyalty and where the doughnut remains, at best, an occasional indulgence rather than a daily habit. Fifteen years, mounting losses and a parent with better things to spend its capital on was always going to be a difficult equation to solve.
The doughnut has had its last day. The pizza, however, is staying.
