Brands
Libas unleashes massive Purple Days Sale with huge discounts and live activations
MUMBAI : Libas has kicked off its highly anticipated ‘Purple Days Sale’, offering unbeatable discounts and immersive shopping experiences. Running from 22 February to 2 March 2025, the sale delivers up to 70 per cent off online and an exclusive everything under Rs 999 promotion at Libas’ retail outlets.
Shoppers are also being treated to engaging on-ground activations, creating a vibrant and dynamic shopping atmosphere. The sale launch featured a striking drop-down banner at key Libas stores, a flash mob at Omaxe Chowk, Chandni Chowk, and purple-themed giveaways such as complimentary ice lollies. Adding to the excitement, the first 100 customers at select outlets received an additional Rs 1,000 discount.
To boost visibility, helium balloons and LED tricycles displaying promotional offers have been deployed across major shopping hubs, while daily pamphlet distributions continue to spread the word.
“At Libas, we don’t just sell fashion; we create immersive experiences. The ‘Purple Days Sale’ is our way of offering customers incredible value while making shopping truly exciting,” said Libas founder & CEO Sidhant Keshwani.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
