Brands
Libas makes a mother of a move with its cheeky Purple Days Sale
MUMBAI: Who needs retail therapy when you’ve got a whole retail carnival? Libas, the homegrown fashion brand known for riding the ultra-fast-fashion wave, has launched its cheekily titled ‘Maa of All Sales’ campaign bringing sass, sentiment, and serious savings to the style circuit. A play on festive chaos and motherly wisdom, the campaign ushers in the brand’s flagship Purple Days Sale with a burst of colour, creativity and customer-first flair.
Running from 26 July to 3 August, the sale offers up to 70 per cent off across categories on the Libas app and website. But the real crowd-puller? The offline madness was compressed into just two days across stores, adding urgency to the already electric shopping experience.
To fuel that energy further, Libas dropped its Purple VIP Passes, letting shoppers grab Rs 3,000 worth of fashion for Rs 2,000 with exclusive early access and perks. The first 100 customers at the Lajpat Nagar flagship store were greeted with a Rs 1,000 bonus discount, while hundreds of purple balloons and a dramatic reveal moment turned the area into a fashion-themed flash mob.
The campaign also saw Libas joining forces with homegrown favourites like Sirona and Jain Shikanji to create a nostalgic yet fresh vibe. Guests at the Lajpat Nagar store were welcomed with complimentary Jain Shikanji refreshments, a thoughtful nod to the idea that great fashion should feel like home.
Libas, founder & CEO Sidhant Keshwani summed it up aptly: “This isn’t just about discounts. ‘Maa of All Sales’ brings emotion and insight to retail storytelling, one where humour, hustle, and heritage come together.”
From a visually immersive purple takeover of store façades to multi-sensory activations and influencer buzz, Libas doubled down on making the sale more than just transactional. It was experiential aimed at making shoppers feel seen, celebrated and cheekily indulged.
Libas head of marketing Nisha Khatri said, “From quirky naming to strategic collaborations and thoughtful in-store moments, every detail was curated to spark joy while staying rooted in our DNA.”
In a retail market often dominated by plain-vanilla discount tactics, Libas’ bold and breezy playbook proves one thing: when it comes to Indian fashion, maa does know best.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
