Brands
Libas lights up wedding season with Saj Dhaj Ke Season 2 festive campaign
MUMBAI: Libas isn’t just dressing the season, it’s draping India in full wedding splendour once again.
Libas, one of India’s leading ultrafast fashion brands, has launched Saj Dhaj Ke – Season 2, the much-awaited sequel to its popular wedding campaign. Building on last year’s success, the new edition celebrates the colour, joy and cultural richness of India’s wedding season through curated festive collections and immersive on-ground and digital experiences.
Flagship stores across the country have been transformed into vibrant festive spaces, inspired by the timeless marigold: a symbol of auspicious beginnings at Indian weddings. Whether it’s haldi, mehendi, cocktail evenings or the wedding day itself, Libas has crafted wardrobes for every ceremony, ensuring that each moment feels special, stylish and beautifully coordinated.
The brand is complementing its retail transformation with a digital-first strategy. Social media activations, influencer partnerships and creator-led content bring the Saj Dhaj Ke spirit alive online, engaging gen z and millennial audiences with immersive storytelling that reinforces Libas’s growing dominance in the wedding fashion segment.
Libas founder and CEO Sidhant Keshwani said, “The campaign builds on the success of last year, enhancing both our retail and digital experiences. Saj Dhaj Ke is not just about clothes, it’s about creating an omnichannel experience that engages, inspires, and positions Libas as the go-to brand for festive fashion.”
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
