Brands
Libas launches Hyderabad flagship store with a star-studded celebration
MUMBAI: Libas, has officially opened the doors to its latest flagship store at Sarath City Capital Mall, Hyderabad. Spanning a stylish 4,000 sq. ft., the store marks a major milestone in the brand’s expansion across southern India, taking its nationwide retail footprint to over 25 outlets.
Blending fashion with entertainment, the launch featured the first-ever edition of Libas Circle—a unique brand experience combining a secret concert, store reveal, and exclusive fashion drop. The evening drew over 1,000 fashion and music enthusiasts, with a high-energy live performance by popular cinema singer Akasa setting the tone for a new kind of cultural celebration.
Strategically located in one of Hyderabad’s busiest lifestyle destinations along the Gachibowli-Miyapur corridor, the store benefits from its proximity to key corporate zones like HITEC City and the Financial District. This makes it ideally positioned to reach Libas’ core audience—urban, style-savvy professionals who value comfort and elegance.
“Southern India is a critical market for Libas, and Hyderabad has always been on our radar as a high-potential city. Sarath City Mall, with its cosmopolitan crowd and strategic location, offers the perfect launchpad for us to deepen our regional presence,” said Libas founder & CEO Sidhant Keshwani.
The store features Libas’ full collection—from everyday ethnicwear to occasion-specific designs—crafted with premium fabrics and detailed finishes.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
