Brands
Libas appoints Saurav Shah as chief financial officer
Fashion retailer taps veteran finance hand to tighten discipline and fund expansion
NEW DELHI: Libas has appointed Saurav Shah as chief financial officer, bolstering its top deck as the ultrafast fashion brand pushes for sharper scale, tighter controls and sustainable growth in India’s crowded apparel market.
Shah will run financial operations, capital planning, performance management and governance frameworks, placing him at the centre of Libas’ expansion playbook as it grows its omnichannel and retail footprint.
A chartered accountant with nearly two decades of experience, Shah has worked across fashion, retail and consumer businesses, blending finance leadership with business strategy and commercial operations. His mandate at Libas is clear: build a financially agile, future-ready organisation that can fund innovation, absorb shocks and still grow fast.
He has served as chief financial officer at Jaypore Ecommerce, a subsidiary of Aditya Birla Fashion and Retail Limited (ABFRL), as well as at Reliance Brands and KAZO. In those roles, he drove financial discipline, profitability and expansion in high-growth, multi-channel environments. He also headed finance for ABFRL’s international brands division, overseeing labels such as Galeries Lafayette and The Collective. Most recently, he was associated with ABFRL and KAZO, leading finance operations.
Earlier stints at Landmark Group, KPMG and USPL (WROGN) gave him grounding in governance, audit, taxation, compliance and business advisory.
“We are thrilled to welcome Shah to our team,” said Sidhant Keshwani, founder and chief executive, Libas. “His deep understanding of the fashion and retail landscape, coupled with his strong financial acumen, makes him an invaluable addition. As Libas scales across channels, his strategic approach to finance will be instrumental in building a resilient and growth-oriented organisation.”
Shah called the timing pivotal. “I am excited to join Libas at this important stage of its growth journey,” he said. “My focus will be on creating robust financial systems that support responsible growth, faster decision-making and long-term value creation. I envision scaling Libas responsibly, investing wisely and building a business that is sustainable for the long run, while staying true to the brand’s customer-first ethos.”
The hire comes as Libas doubles down on expansion and operational efficiency, positioning finance as a growth engine rather than a back-office function.
In India’s ultrafast fashion race—where trends change by the week and margins by the season—Libas is signalling that style may win attention, but discipline wins endurance.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
