MAM
LG most influential brand in Asia-Pacific: Interbrand
MUMBAI: LG Electronics has been selected the most influential brand in the Asia-Pacific region by a survey conducted by Interbrand, the global brand evaluation company.
The survey shows LG Electronics ranking first in brand power throughout the Asia-Pacific region. The survey participants were the site visitors on brandchannel.com and Interbrand.com.
The company has attributed the performance to its aggressive sports marketing, including the sponsorship to Cricket World Cup, LG Cup Soccer Game and cultural marketing, such as Academic Quiz in seven nations around the world, thereby building a friendlier brand for consumers.
Samsung Electronics ranked second with 22 per cent, followed by Play Station, Sony Ericsson and Toyota. On the other hand, Target, the retail chain store, ranked first in North America, while Nokia, the world’s biggest handset maker, came up trumps in Europe and Africa. In another survey with internet users, Google, the Internet search engine, ranked first with a 15 per cent share.
